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Issue Date:
09/01/2007
In This Issue
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1. Letter To The Editor
Congratulations on another successful year of NZ Marketing Magazine Marketing Awards. The category adjudication was clearly very carefully considered and I believe the winners are ... (PERIODICAL ARTICLE)
2. ONE CONSUMER'S OPINION : It's A Whole New World Out There
I decided to take stock of how much I use the internet. I'm not exactly an internet junkie but I probably put it to greater ... (PERIODICAL ARTICLE)
3. MARKET BRIEF : Ethical Dilemma
We marketers are often considered the trend setters in society, tending to be early adopters of technology, first to try the latest restaurant with that ... (PERIODICAL ARTICLE)
4. ONLINE MARKETING : Computer Skills With That?
In this month's special report on marketing education, I briefly touched on the ever-expanding role of technology in - well, everything. It's an integral part ... (PERIODICAL ARTICLE)
5. MARKETING LAW : The Law Of Promotions
What legislation is likely to govern promotions? In New Zealand, there is no specific legislation that solely regulates promotions. Instead, a number of different statutes ... (PERIODICAL ARTICLE)
6. NIELSEN'S NET : Real Time
The internet continues to transform the way New Zealanders buy and sell their homes. The results of the second annual Nielsen//NetRatings Real Estate Market Report, ... (PERIODICAL ARTICLE)
7. BOOKMARK
Inside Spin The Dark Underbelly of the PR Industry By Bob Burton Allen and Unwin Reviewed by Peta Temple Lies, damn lies and public relations: ... (PERIODICAL ARTICLE)
8. BITS & BOBS : Measure Your Sponsorship!
I have been involved in the sponsorship industry for over 30 years and frankly I am sick and tired of hearing companies say, "yes Gilly, ... (PERIODICAL ARTICLE)
9. BRANDING : Brand Dead; Which brand identities are doing the best job of...
As Asia emerges as the world's new economic centre of gravity, how can New Zealand marketers tap into their Kiwiness to win a slice of ... (PERIODICAL ARTICLE)
10. PROFILE : Bob the Brand Builder; NZ Marketing Magazine editor Graham...
"The sponsorship industry has matured over recent years and will do so more and more as corporates recognise the power of sponsorships to engage in ... (PERIODICAL ARTICLE) | |
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1-10 (of 28) related articles
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1-10 (of 28) related articles
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