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1. Advertising intimacy: relationship marketing and the services consumer. In the 1980s, Berry termed the contact between services firms and consumers "relationship marketing" (1980) and defined it ... (PERIODICAL ARTICLE) 2. Schwan's Consumer Brands North America names Director of Marketing... Schwan's Consumer Brands North America has announced the appointment of Darci Eckermann as Director of Marketing Services. Working ... (PERIODICAL ARTICLE) 3. Schwan's Consumer Brands North America names Director of Marketing... Schwan's Consumer Brands North America has announced the appointment of Darci Eckermann as Director of Marketing Services. Working ... (PERIODICAL ARTICLE) 4. Equity investment firm Veronis Suhler Stevenson (New York) has completed a... Equity investment firm Veronis Suhler Stevenson (New York) has completed a majority investment in SureSource (Shelton, CT), ... (PERIODICAL ARTICLE) 5. MARKETING MAGAZINE MARKETING AWARDS* Colmar Brunton Consumer Services Award... Air New Zealand's Express Class was a dramatic reinvention in the world of air travel. The change was ... (PERIODICAL ARTICLE) 6. MARKETING AIRLINE SERVICES IN MALAYSIA: A CONSUMER SATISFACTION ORIENTATION... HEADNOTE Abstract This research study deals with the problem of customer satisfaction in the airline industry with special ... (PERIODICAL ARTICLE) 7. A comparison of advertising content: business to business versus consumer... Several studies have investigated differences between goods and services advertisements, but no research has examined differences between business-to-business ... (PERIODICAL ARTICLE) 8. VNU Marketing Information Companies Expand Portfolio of Services HOLLYWOOD, Fla. -- VNU Marketing Information yesterday unveiled new services at Consumer 360, the educational and networking event ... (PERIODICAL ARTICLE) 9. Consumer marketing: California raisins launch new campaign. In the 1980s, the California raisins danced into the hearts and lunch boxes of kids and adults alike. (PERIODICAL ARTICLE) 10. Marketing financial services to the Canadian customer. MARKETING FINANCIAL SERVICES to the CANADIA CONSUMER DIRECT marketing for financial service institutions (FSI) in Canada is finally ... (PERIODICAL ARTICLE) 11. MARKETING MODEL INNOVATIONS IN THE CONTEXTUALISATION OF CONSUMER BEHAVIOUR... HEADNOTE Abstract The traditional view that consumers do not have a role in the product and service experience ... (PERIODICAL ARTICLE) 12. Marketing genetics: The need for consumer protection HEADNOTE ABSTRACT HEADNOTE The supply and promotion of genetic tests direct to the public is currently the subject ... (PERIODICAL ARTICLE) 13. International services advertising (ISA): defining the domain and... As businesses continue to expand globally, the literature on international advertising has seen substantial interest and growth. Although ... (PERIODICAL ARTICLE) 14. Donnelley Marketing Offers Industry's Largest Consumer Database. Donnelley Marketing is offering a new consumer database, [DQI.sup.3], advertised as the industry's largest, most accurate and comprehensive ... (PERIODICAL ARTICLE) 15. Fosters names marketing team. Foster's Wine Estates Americas (FWEA) formed a new marketing structure designed by Peter Hall, recently appointed vice president, ... (PERIODICAL ARTICLE) 16. Professional Services Marketers Grab Market Share in Asia Professional services marketing needs to be subtle and focus on what keeps businesses, particularly small businesses awake at ... (PERIODICAL ARTICLE) 17. DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A THEORETICAL FRAMEWORK... HEADNOTE ABSTRACT With the emergence of high speed wireless network technologies and the increasing market penetration of mobile ... (PERIODICAL ARTICLE) 18. Marketing information services firm J.D. Powers and Associates (Westlake... Marketing information services firm J.D. Powers and Associates (Westlake Village, CA), a unit of the McGrawHill Cos. (New ... (PERIODICAL ARTICLE) 19. VNU Marketing Information Expands Portfolio of Ethnic Market Information... Two new services expand VNU's portfolio of ethnic market information capabilities. (PERIODICAL ARTICLE) 20. Marketing services. DIRECT MARKETING & LIST RENTAL AGDATA 2100 Rexford Rd, Suite 300, Charlotte, NC 28211; 704/364-2186, FAX: 704/366-9603 E-mail: ... (PERIODICAL ARTICLE)
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