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Casual gets cool

By LaVecchia, Gina
Publication: Restaurant Hospitality
Date: Friday, March 1 2002
HEADNOTE

Concepts of Tomorrow

Growth Strategies For Emerging Full-Service Restaurants

HEADNOTE

Bar Louie, Chicago's hip bar-restaurant with

a neighborhood groove.

IMAGE PHOTOGRAPH 4

CONCEPT CREATORS: Roger Greenfield (right) and Ted Kasemir (left) created and operate Restaurant Development Group's multi-concept portfolio, which includes 11 Bar Louses and counting.

Who is Louie, and more importantly, why name a restaurant after him?

To the operators at Restaurant Development Group in Chicago, owners of the 11 -- unit Bar Louie chain, the name had the ring of the guy next door; your average city-- dweller; a customer with the inclination to visit casual dining establishments with regularity and who is still young enough (even if just psychologically) to toss back martinis or chomp on a cigar late into the night. These Louies are Bar Louie's target customers, and as such, they butter the bread of the RDG Group.

In addition, make sure to read these articles:

What Type of Liquor License Do You Need?
Interview with John Foley, AllBusiness.com's restaurant advisor.