xiNETix Purchases Business of APT.

POMPANO BEACH, Fla.--(BUSINESS WIRE)--Jan. 9, 1998--Advanced Promotion Technologies, Inc. today announced that the U.S. Bankruptcy Court for the Southern District of Florida has confirmed its joint plan of reorganization.

As a result, APT will sell its assets to xiNETix Inc., which will

xiNETix, a Delaware corporation formed in 1997, will now provide software and services to supermarkets for in-store promotions, detailed reports, financial services and customer specific marketing using an on-line network linked to the point of-sale.

Retailers utilize the information provided by the network to recognize and reward shoppers based upon their marketing goals by delivering real-time benefits to specific shoppers. The system can deliver benefits in the form of credits, printed communication and loyalty points.

APT filed for Chapter 11 Reorganization on Aug. 15, 1996 and served its core group of retail clients since that time. xiNETix, the successor to APT, will continue to support APT's clients, improve the product and expand the client base.

CONTACT: xiNETix, Inc.

Al Smith, Danny Portal or Lance Recker, 954/969-3000

http://www.xiNETix.com