From "buy two and get one free" to frequent shopper points, gift cards, freebie add-ons, and rebates, customer incentive programs come in many forms. The idea is to keep your customers happy and reward their loyalty in a way that doesn't bite into your bottom line. Ultimately, the most important part of any incentive program is doing the math and making sure that you come out ahead.
Want to turn around a bad customer experience? Start with these 10 ideas, and watch your business reputation -- and your profits -- start to soar.
Check out our 10 surefire small business predictions for 2012. From the next president to foreign trade, we tell you how it's going to go. Maybe. Hopefully.
Small business owners can help protect their businesses from employee theft and fraud with the following eight tips.
We present a dozen tips on how to produce punchy marketing collateral that will support your online marketing efforts and increase your sales.
Is a general partnership the right structure for your small business? We'll explain the advantages and disadvantages of this form of business organization.
It might seem tricky to review your own job performance, but these guidelines will show you how to craft an effective review your employer will appreciate.
Your company has goals, but how will you make them happen? A strategic management plan will break down all the steps and point you in the right direction.
Web advertising can be a confusing topic for small business owners. Here's a guide to the key concepts you need to know to make smart ad buying decisions.
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