BIGWORDS.com Leads College Students in a RISEREVOLUTION.

Business Editors & High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 5, 2000

Leading Online Textbook Retailer and E-commerce Site for

College Students to Give Away Ford Vehicles, Airline Tickets,

Snowboarding Gear and Free Textbooks

BIGWORDS.com,

In launching the RISE REVOLUTION, BIGWORDS.com will debut a new advertising program for 2000 with spots running on MTV, Comedy Central, and a variety of networks including the WB, Fox, NBC and CBS as well as top radio stations in 27 key college markets.

A redesigned BIGWORDS.com site and a crop of new campus ads will introduce college students to Tetsuo and Mahla, two RISE revolutionaries, who are offering college students more choice and greater value on textbooks at up to 40% off and a $10 discount on every order of $100 or more. And as if that were not enough, in January, students will begin seeing scratch-and-win store credit game cards on campus, giving them the chance to win prizes valued up to $300.

BIGWORDS.com's RISE SWEEPSTAKES offers college students the chance to win cool and useful back to school prizes. BIGWORDS.com and den.net (co-sponsor of the promotion) are giving away two grand prizes

-- a Ford Explorer and Ford Focus. Other prizes include: four round-trip tickets from United Airlines; five sets of Vans snowboarding boots with switch bindings; and, of course, 45 BIGWORDS BIGBUCKS certificates -- 15 valued at $600 for a full year's supply of free textbooks, and 30 valued at $300 good for a half year's supply.

"The RISE REVOLUTION has arrived just in time for the Winter 2000 semester," said Matt Johnson, BIGWORDS.com's CEO. "The back-to-school season can be a cold, cruel and expensive time for students. So BIGWORDS.com is providing greater value and liberating students from high prices, not to mention giving away some cool stuff to make the winter semester a little warmer and a lot more fun."

From today through Feb. 15, 2000, students can enter the RISE SWEEPSTAKES and save up to 40% on their textbooks at BIGWORDS.com. They can also strike gold with BIGWORDS BUYBACK -- where college students have an alternative to campus bookstores' less than competitive prices for used textbooks. Ever the textbook revolutionaries, BIGWORDS.com will pay 50% more than campus bookstores for college students' used textbooks.