BIGWORDS.com Leads College Students in a RISEREVOLUTION.

Business Editors & High-Tech Writers

SAN FRANCISCO--(BUSINESS WIRE)--Jan. 5, 2000

Leading Online Textbook Retailer and E-commerce Site for

College Students to Give Away Ford Vehicles, Airline Tickets,

Snowboarding Gear and Free Textbooks

BIGWORDS.com,

In launching the RISE REVOLUTION, BIGWORDS.com will debut a new advertising program for 2000 with spots running on MTV, Comedy Central, and a variety of networks including the WB, Fox, NBC and CBS as well as top radio stations in 27 key college markets.

A redesigned BIGWORDS.com site and a crop of new campus ads will introduce college students to Tetsuo and Mahla, two RISE revolutionaries, who are offering college students more choice and greater value on textbooks at up to 40% off and a $10 discount on every order of $100 or more. And as if that were not enough, in January, students will begin seeing scratch-and-win store credit game cards on campus, giving them the chance to win prizes valued up to $300.

BIGWORDS.com's RISE SWEEPSTAKES offers college students the chance to win cool and useful back to school prizes. BIGWORDS.com and den.net (co-sponsor of the promotion) are giving away two grand prizes

-- a Ford Explorer and Ford Focus. Other prizes include: four round-trip tickets from United Airlines; five sets of Vans snowboarding boots with switch bindings; and, of course, 45 BIGWORDS BIGBUCKS certificates -- 15 valued at $600 for a full year's supply of free textbooks, and 30 valued at $300 good for a half year's supply.

"The RISE REVOLUTION has arrived just in time for the Winter 2000 semester," said Matt Johnson, BIGWORDS.com's CEO. "The back-to-school season can be a cold, cruel and expensive time for students. So BIGWORDS.com is providing greater value and liberating students from high prices, not to mention giving away some cool stuff to make the winter semester a little warmer and a lot more fun."

From today through Feb. 15, 2000, students can enter the RISE SWEEPSTAKES and save up to 40% on their textbooks at BIGWORDS.com. They can also strike gold with BIGWORDS BUYBACK -- where college students have an alternative to campus bookstores' less than competitive prices for used textbooks. Ever the textbook revolutionaries, BIGWORDS.com will pay 50% more than campus bookstores for college students' used textbooks.

The two Ford vehicles are made possible through den.net, the co-sponsor of the RISE SWEEPSTAKES. United Airlines tickets are supplied by United College Plus(SM). Snowboarding boots and bindings are provided by Vans.

About BIGWORDS.com

BIGWORDS.com, the number one online textbook retailer and e-commerce destination for college students, launched the e-commerce revolution for college students everywhere in August 1998. Dedicated to giving students a kick-ass customer experience, BIGWORDS.com is all about not having to "check your backpack at the door."

As part of the company's mission to provide students with this one-of-a-kind experience, BIGWORDS.com has built the first and only integrated distribution model for textbooks.

Offering a unique advantage of having all the textbooks that students need ready to ship from its 90,000 square foot distribution center, BIGWORDS.com can reach virtually every student in America with great value, free delivery and the widest selection of available titles in the textbook business. This winter's on-campus "RISE" guerilla campaign will reach 2,500 campuses with an army of student representatives (500+) spreading the word to fellow students.

BIGWORDS.com has partnerships with MTV Online, den.net, United Airlines and MP3.com. BIGWORDS.com is a privately held company headquartered in San Francisco with funding from 21st Century Internet Venture Partners and Geocapital Partners.

About Digital Entertainment Network, Inc.

Digital Entertainment Network, Inc. ((less than sign)en(R)) is the Internet entertainment network that creates original youth culture programming and e-commerce opportunities of, by and for Generation Y consumers. As a privately held company, DEN has built the technical infrastructure and assembled the creative expertise to empower and entertain 14 to 24-year-olds on the web and revolutionize their unique culture worldwide.

DEN's studios are based in Santa Monica, Calif. For more information, visit the DEN site at www.den.net.

Note to Editors: This promotion is neither endorsed by nor affiliated with the Ford Motor Company. Ford Motor Company is not a sponsor of this promotion, nor is the Ford Motor Company associated with this promotion in any way.

In the parentheses following Digital Entertainment Network, Inc., the en(R) follows a less than symbol. This symbol may not appear properly in some systems.

>en(R), den.net(TM), the den(TM), and den(TM) are all trademarks of Digital Entertainment Network, inc.