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Referral Offer #1

Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price of a product or service is, you can respond, "Do you want the full

John Jantsch
By:  | AllBusiness.com | 
2006-05-18
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Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price of a product or service is, you can respond, "Do you want the full price or the special referral price?" This encourages repeat business and can provide a strong incentive to refer on the spot. You can find more information about using referrals as a marketing tool at Referral Flood
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  • Referral Offer #1

    Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price of a product or service is, you can respond, "Do you want the full

  • Famous Referral Offer #1

    Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries) 1) Offer special pricing If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price of a product or service is, you can respond, "Do you want the full

  • Be Easy To Refer

    People do like to make referrals. The problem often though is like everything in life, the squeakly wheel is using up all of their grease. So, instead of just squeaking louder yourself, give them some more grease. Create a whole series of referral tools and put them in the hands of those you know can best refer you to others. Here are some of my favorite examples

    • Mail a personal letter and enclosed a "proposed letter of referral" that simply needs to be copied onto their letterhead.
    • Send four referral type postcards, already stamped and ready for them to send
    • Send them a supply of business

    • The Value Added Referral Machine

      Want a powerful way to add value to your product or service or gain some new customers in a real hurry? Pump up the value Go out and find businesses that serve your very same target market and get them to agree to give you some sort of free product or service that either compliments what you sell or at the very least is of interest to your target market. It can even be a trial vesion of a product. Lets say you are a graphic designer. Do you think you could generate some new clients if you advertised 500 free business cards

    • An Over The Fence Referral System

      This happens every day in every neighborhood in America. I was grilling some steaks last Saturday when a new neighbor leaned over our adjoining fence to introduce herself. We chatted for a moment and our dogs got to know one another and then she asked me who I used as a vet. (The Over the Fence Referral!) As it turns out I love my dog's vet and would recommend him to anyone who asked. (That's Steve White at Fairway Animal Hospital) But, here is where it gets interesting. About a week later I got a letter in the mail from Fairway Animal Hospital

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