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Referral Offer #1

Thursday, May 18 2006

Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them. (Posted over the five entries)

1) Offer special pricing

If you are looking for referrals from your existing clients, you can develop a special price for those clients who refer a set amount of new business. Then, when a new client asks what the price of a product or service is, you can respond, "Do you want the full price or the special referral price?" This encourages repeat business and can provide a strong incentive to refer on the spot.

You can find more information about using referrals as a marketing tool at Referral Flood

In addition, make sure to read these articles:

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