BlogOn: Can Advertising Be Social?
How advertising is working in blogosphere, or can it at BlogOn. In the panel hosted by the always fun and interesting Steve Hall - Publisher and Editor, Adrants, who spoke with Joseph Jaffe - President and Founder, jaffe LLC Mark Kingdon - CEO, Organic and David Rubin - Brand Development Director, Unilever. More and more ad dollars are moving online, but smart companies are approaching social media with care. In a world of one-to-one conversations, how do you get real reach? Forget everything you know about traditional advertising - in social media, the rules of brand identity no longer apply. What advertising practices deliver results in social media?"Massive and arrogant company

