Hide Text Transcript

MICHAL GREECE: First of all, I think one of the secrets to a small business generating publicity is assigning that responsibility to someone in the business. It generally is a function that requires at least an awareness of finding opportunities 24/7. And to think that the leader or CEO of a small business is going to that is probably foolhardy. So the notion of finding someone in the organization that has a sense of what publicity is and has their radar screen on all the time is an interesting first step. The second thing I would say is that whatever the small business, everybody in the press is interested in innovation and bringing the thinking forward. So, if a small business, no matter what kinds of businesses they do, are involved in innovation, are involved in making things better, are involved in helping people in their target audience improve their lives, that’s certainly a technique that can be effective.