MICHAEL GREECE: The question of what a PR firm, the value of what a PR firm adds, is really one that’s probably the most important question that a small business can ask, and it’s not just about publicity. The successful engagement of a small business with a PR agency involves a strategic collaboration in which the PR firm is acting as a business partner. And the most successful engagements and long term relationships accrue when that PR firm takes an aggressive interest in the success of that business. So it is more than just producing publicity, it is more than just supporting a small business at a trade show, it is essentially immersing oneself in the very bowels of a small business and caring day to day about the success of that client who owns a small business.