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Manufacturing’s Image Problem and How to Fix It
If you’re a modern manufacturer, the most powerful force in influencing perception is on your side. (ARTICLE)
Do’s and Don’ts When Dealing with the Press
It’s important to understand how to interact with reporters and editors. (ARTICLE)
Top 10 Public Relations Mistakes
The goal of public relations is to portray your business in the best possible manner. Below are some ... (ARTICLE)
Choosing a Public Relations Firm
Before you start looking for an outside company, make sure to clearly define your PR objectives. (ARTICLE)
What Is Day Trading?
Though it enjoyed its greatest popularity during the Internet boom of the late 1990s, day trading still attracts ... (ARTICLE)
Balancing Work & Life: No Holidays for Entrepreneurs?
No holiday break for small-business owners? Here's how to take one, without losing clients. (ARTICLE)
Selecting a PR Program
Your company's goals and budget will determine which public relations programs are best. Do some homework first. (ARTICLE)
What a PR Firm Can Do for You
For many small businesses, the services of an aggressive public relations firm can level the playing field against ... (ARTICLE)
What Organizations Will Handle PR for Small Businesses?
PRWeb.com offers an Online Directory of Public Relations Firms and PR Practitioners. About.com offers AboutPR.com as an important ... (ARTICLE)
Create Demand with E-Mail Newsletters
You have registered your site with search engines, implemented a public relations campaign, and purchased advertising. But your ... (ARTICLE)
Demonstrate Your Value in These Stressful Times
Yes, people want the truth about what’s going on, but anyone in the business of influencing public opinion ... (BLOG POST)
Online Branding for Your Small Business
An online business has a greater chance for success if those who buy its products and services recognize ... (ARTICLE)
Surviving Franchisor Bankruptcy
A plan will help you avoid disaster and keep your business afloat. (ARTICLE)
How Companies Use Extranets
The manufacturing industry uses extranets to provide access to product manuals and technical specifications. (ARTICLE)
Ten Key Principles of Franchise Marketing
Being part of a franchise system brings instant brand recognition, but there are other ways to drive your ... (ARTICLE)
Tips for Working with a PR Firm
How much you get from your PR firm will depend on how much you put into the relationship. (ARTICLE)
Three Steps to Developing a Marketing Plan for Your Small Business
A sound marketing plan is key to the success of your business. Here's how to start. (ARTICLE)
Understanding Your Insurance Carrier
Why are you paying so much for health insurance? Here's a look at the forces that influence coverage ... (ARTICLE)
What Is the Advantage of Leasing Office Equipment?
As an entrepreneur, you will probably have a need for a variety of business equipment when starting up, ... (ARTICLE)
Media Coverage at Trade Shows
Well-placed advertising can boost your exposure at a trade show. Learn more about your marketing opportunities and how ... (ARTICLE) | |
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1-20 (of 101465) related articles
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1-20 (of 101465) related articles
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form of communication that is primarily directed toward gaining public understanding and acceptance. It tends to deal with issues rather than specifically with products or services. Public relations uses publicity that does not necessitate payment in a wide variety of media and is often placed as news or items of public interest. Because public relations communications are placed in this manner, they offer a legitimacy that advertising does not have, since advertising is publicity that is paid for. The practice of PR is used to build rapport with the various publics a company, individual, or organization may have (i.e., employees, customers, stockholders, voters, competitors, or the general population). Publicity releases, employee-training seminars, and house organs are examples of instruments used in public relations. Financial public relations, a specialized branch of the profession, is concerned with corporate annual reports, stockholder communications, and the disclosure rules of the Securities and Exchange Commission.
Industry Associations
Public Relations Student Society of America
Professionally oriented student association organized to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners. Fosters understanding of public relations theories and procedures; encourages students ...
Members: 8,500
Founded: 1967
Dues: associate, $60 annual; regular, $225 annual.