EXECUTIVE SUMMARY
WHETHER with 100 employees or one, the Valley's advertising and public relations companies are representing a spectrum of industry leaders across various industries.
KSL Media, ValueClick and Inter/Media Advertising each have 80 or more employees, double
Winner and Associates, The Edison Group and other companies on the list may be smaller, but a look at their client list reveals that some of the top companies within their industries have gone to them seeking help. These smaller firms tend to specialize with one or two industries.
For instance, JMPR Public Relations works with a number of famous automakers, including Lamborghini. Meanwhile, Edge Communications works almost exclusively with high-tech companies and DB&R with real estate firms.
THE PACESETTER
KSL MEDIA
KSL Media is No. 1 in terms of employees of the Valley s advertising and public relations firms.
Many of its clients have recognizable names. Just a sampling: Countrywide Mortgage, K-Swiss, Jiffy Lube, Grey Goose Vodka.
Altogether, the 100-employee company brought in a staggering $400 million in billings in 2003, its executives say it's relationships that count.
"It's our associations with our clients, our personal relationships" that help the firm compete with rivals, said Anna Perales, office manager at KSL.
Another important aspect of the company enables them to stay ahead--diversification.
"That's one thing we pride ourselves on, that we can service any industry," Perales said.
Rank Company Number of 2003 Billings
* name Employees
* address
1 KSL Media 100 $400 million
16255 Ventura Blvd.,
Encino 1436
2 ValueClick 90 $150 million
4360 Park Terrace Dr., (2004
Westlake Village 1361 guidance)
3 Inter/Media Advertising 80 $250 million
15760 Ventura Blvd.,
First Floor,
Encino 1436
4 Winner & Associates 40 NA
16501 Ventura Blvd.,
Encino 1436
5 The Edison Group 20 NA
16133 Ventura Blvd.,
Suite 1210,
Encino 1436
6 JMPR Public Relations 18 $2.2 million
5850 Canoga Ave. Suite 300,
Woodland Hills 1367
7 Glyphix Advertising 15 $1.1 million
5950 Canoga Ave. Suite 120,
Woodland Hills 1367
8 Scott Public Relations 11 NA
21201 Victory Blvd.,
Suite 215,
Canoga Park 1303
9 TV:10's 10 NA
16255 Ventura Blvd.,
Encino 1436
10 Edge Communications 5 NA
22287 Mulholland Highway,
Suite 419,
Calabasas 1302
11 BBPR, Inc. 4 $850,000
15303 Ventura Blvd.,
Sherman Oaks 1404
12 Jackie Lapin Media Relations 4 $500,000
31592 Foxfield Lane,
Westlake Village 1361
13 Neale Advertising Associates 3 NA
10201 Riverside
Dr., Suite 200,
Toluca Lake 1602-2538
14 Ansoorian and Associates 2 NA
17615 Kittridge St.
Van Nuys 91046
15 Jacob's Well Public 2 NA
Relations and Advertising
4310 Pampas Road,
Woodland Hills 1364
16 TaylorMade Marketing 2 NA
18034 Ventura Blvd.,
Suite 500,
Encino 1316
17 The David James Agency 2 NA
1712 Country Oaks Ln.
Thousand Oaks 1362
18 DB&R 1 $175,000
250 N. Westlake Blvd.,
Suite 200,
Westlake Village 1362
19 SAX Public Relations 1 NA
13437 Ventura Blvd.,
Suite 212,
Sherman Oaks 1423
Rank Company Services Offered
* name (partial list)
* address
1 KSL Media full-service direct response,
16255 Ventura Blvd., interactive, corporate trade
Encino 1436 promotions, research, planning,
buying
2 ValueClick four different businesses,
4360 Park Terrace Dr., overall they make and manage web
Westlake Village 1361 advertising in e-mails, search
engines
3 Inter/Media Advertising full-service advertising agency
15760 Ventura Blvd., and media buying organization
First Floor, including media planning, buying
Encino 1436 and research
4 Winner & Associates strategic planning, crisis
16501 Ventura Blvd., management, public relations and
Encino 1436 issues, image advertising
5 The Edison Group public relations, public
16133 Ventura Blvd., affairs, grassroots advocacy
Suite 1210,
Encino 1436
6 JMPR Public Relations automotive, transportation,
5850 Canoga Ave. Suite 300, travel and tourism public
Woodland Hills 1367 relations
7 Glyphix Advertising complete advertising, brand
5950 Canoga Ave. Suite 120, creation management, integrated
Woodland Hills 1367 marketing, strategic and
tactical execution
8 Scott Public Relations bylined articles, communication
21201 Victory Blvd., audits, competitor analysis,
Suite 215, conference/speaking events,
Canoga Park 1303 crisis management
9 TV:10's sale of 10-second promotional
16255 Ventura Blvd., and closed-caption TV
Encino 1436 commercials
10 Edge Communications strategic counsel, media
22287 Mulholland Highway, relations, writing,
Suite 419, presentation/media training
Calabasas 1302
11 BBPR, Inc. marketing, communications,
15303 Ventura Blvd., public affairs, media relations
Sherman Oaks 1404
12 Jackie Lapin Media Relations media relations
31592 Foxfield Lane,
Westlake Village 1361
13 Neale Advertising Associates full-service bank advertising
10201 Riverside specialists
Dr., Suite 200,
Toluca Lake 1602-2538
14 Ansoorian and Associates media relations, newsletters,
17615 Kittridge St. collateral materials
Van Nuys 91046
15 Jacob's Well Public public relations, marketing,
Relations and Advertising advertising
4310 Pampas Road,
Woodland Hills 1364
16 TaylorMade Marketing outbound call centers,
18034 Ventura Blvd., e-commerce, public relations,
Suite 500, copywriting, video and audio
Encino 1316 services for the web
17 The David James Agency public relations and marketing,
1712 Country Oaks Ln. communications services for
Thousand Oaks 1362 technology start-up companies
18 DB&R publicity, strategic planning,
250 N. Westlake Blvd., platform, copyrighting
Suite 200,
Westlake Village 1362
19 SAX Public Relations communications strategy, media
13437 Ventura Blvd., relations, publication
Suite 212,
Sherman Oaks 1423
Rank Company Clients
* name (partial list)
* address
1 KSL Media Countrywide Mortgage, K-Swiss,
16255 Ventura Blvd., Jiffy Lube, Atlantis Resorts,
Encino 1436 Grey Goose Vodka, Quizno's,
Sweet'N Low,
2 ValueClick eBay, AT&T Wireless, AOL,
4360 Park Terrace Dr., Best Buy, Barnes & Noble
Westlake Village 1361
3 Inter/Media Advertising Ditech.com, U.S. Army, Auto
15760 Ventura Blvd., Insurance Specialists, Vonage,
First Floor, Prudent Choice, Natrol,
Encino 1436 Hollywood 48-hour Miracle Diet
4 Winner & Associates Southern California Edison,
16501 Ventura Blvd., ExxonMobil, Resources Legacy
Encino 1436 Fund Foundation, California
Nations Indian Gaming
Association
5 The Edison Group Fortune 500 companies, trade
16133 Ventura Blvd., associations and nonprofit
Suite 1210, organizations including 21st
Encino 1436 Century Insurance, WellPoint
Health Networks
6 JMPR Public Relations Ducati, NHRA, Lamborghini,
5850 Canoga Ave. Suite 300, Petersen Automotive Museum,
Woodland Hills 1367 Meguiar's Car Care Products,
Galpin Ford, California Car
Care Cover
7 Glyphix Advertising 21st Century Insurance, Digital
5950 Canoga Ave. Suite 120, Insight, Sandal Medical
Woodland Hills 1367
8 Scott Public Relations AON Consulting, Cambridge
21201 Victory Blvd., Integrated Services Group, Fair
Suite 215, Isaac Corp., Meridian Health
Canoga Park 1303 Care Management
9 TV:10's NBC, MSNBC, Golf Channel
16255 Ventura Blvd.,
Encino 1436
10 Edge Communications CrownPeak Technology,
22287 Mulholland Highway, BroadSpire, Intermec
Suite 419, Technologies, Userplane, Sounds
Calabasas 1302 in Silence, Emaillabs
11 BBPR, Inc. St. John's Health Center, L.A.
15303 Ventura Blvd., County Sanitation District,
Sherman Oaks 1404 Philippe The Original
Restaurant, Domino's Pizza,
San Antonio Winery
12 Jackie Lapin Media Relations Mazda, World Poker Tour,
31592 Foxfield Lane, Inter/Media Advertising,
Westlake Village 1361 Commerce Casino, Lobos
Entertainment
13 Neale Advertising Associates Tri Counties Bank in Chico,
10201 Riverside Calif. with 46 branches
Dr., Suite 200,
Toluca Lake 1602-2538
14 Ansoorian and Associates Delphi Business Properties, AIR
17615 Kittridge St. Commercial Real Estate Assn.,
Van Nuys 91046 Troop Real Estate, Home Warranty
Association of California
15 Jacob's Well Public Valley Industry and Commerce
Relations and Advertising Association, Soka University of
4310 Pampas Road, America, Calabasas, Hollywood
Woodland Hills 1364 Chamber of Commerce
16 TaylorMade Marketing Avid Technology, Key Code Media,
18034 Ventura Blvd., Alliance Pro Media, Los Angeles
Suite 500, Orthopaedic Hospital, TRW, Nas
Encino 1316 Insurance, Marketec, Inc.
17 The David James Agency Boingo Wireless, Ixia, Valere
1712 Country Oaks Ln. Power, Fulcrum Microsystems,
Thousand Oaks 1362 MRV Communications, Semtech
18 DB&R Cushman & Wakefield, Champion
250 N. Westlake Blvd., Development, Greenberg Glusker,
Suite 200, WWCOT and Kearny Real Estate Co.
Westlake Village 1362
19 SAX Public Relations Jewish Family Service of Los
13437 Ventura Blvd., Angeles, lifebiography.com, The
Suite 212, Wright Co., Rick Rhodes and
Sherman Oaks 1423 Associates
Rank Company Profile
* name * year founded
* address * marketing contact
* Web site
1 KSL Media 1981
16255 Ventura Blvd., Leslie Poliak, senior VP
Encino 1436 kslmedia.com
2 ValueClick 1998
4360 Park Terrace Dr., Gary Fuges
Westlake Village 1361 valueclick.com
3 Inter/Media Advertising 1974
15760 Ventura Blvd., Robert B. Yallen
First Floor, intermedia-advertising.com
Encino 1436
4 Winner & Associates 1975
16501 Ventura Blvd., Lance Brisson
Encino 1436 winnerandassociates.com
5 The Edison Group 1996
16133 Ventura Blvd., Larry Krutchik
Suite 1210, edisongroup.com
Encino 1436
6 JMPR Public Relations 1977
5850 Canoga Ave. Suite 300, Joseph Molina
Woodland Hills 1367 jmprpublicrelations.com
7 Glyphix Advertising 1995
5950 Canoga Ave. Suite 120, Larry Cohen
Woodland Hills 1367 glyphix.com
8 Scott Public Relations 1995
21201 Victory Blvd., Joy Scott
Suite 215, scottpublicrelations.com
Canoga Park 1303
9 TV:10's 2004
16255 Ventura Blvd., John Moczulski
Encino 1436 tv10s.com
10 Edge Communications 1996
22287 Mulholland Highway, Sara Flint, VP
Suite 419, edgepress.com
Calabasas 1302
11 BBPR, Inc. 1995
15303 Ventura Blvd., Dienna O'Kimpio
Sherman Oaks 1404 barbara.bistap@bbprinc.com
12 Jackie Lapin Media Relations 1998
31592 Foxfield Lane, Jackie Lapin
Westlake Village 1361 jackielapinmediarelations.com
13 Neale Advertising Associates 1946
10201 Riverside Melissa Neale Messer
Dr., Suite 200, messerdesign.com
Toluca Lake 1602-2538
14 Ansoorian and Associates 1970
17615 Kittridge St. Art Ansoorian
Van Nuys 91046 NA
15 Jacob's Well Public 1984
Relations and Advertising L. Golden/Mi.Golden
4310 Pampas Road, n/a
Woodland Hills 1364
16 TaylorMade Marketing 2001
18034 Ventura Blvd., Scott Taylor
Suite 500, tmcallcenter.com
Encino 1316
17 The David James Agency 2003
1712 Country Oaks Ln. David Rodewald
Thousand Oaks 1362 davidjamesagency.com
18 DB&R 1990
250 N. Westlake Blvd., Bruce Beck
Suite 200, dbrpr.oom
Westlake Village 1362
19 SAX Public Relations 1998
13437 Ventura Blvd., Robert Sax
Suite 212, saxpr.net
Sherman Oaks 1423
Rank Company Top Local Executive
* name * name
* address * title
* phone
1 KSL Media Hank Cohen
16255 Ventura Blvd., president
Encino 1436 (818) 461-5900
2 ValueClick James R. Zarley
4360 Park Terrace Dr., (805) 575-4500
Westlake Village 1361
3 Inter/Media Advertising Sydney Yallen
15760 Ventura Blvd., chairman/CEO
First Floor, (818) 995-1455
Encino 1436
4 Winner & Associates Charles Winner
16501 Ventura Blvd., (818) 385-1900
Encino 1436
5 The Edison Group Larry Krutchik
16133 Ventura Blvd., (818) 728-3355
Suite 1210,
Encino 1436
6 JMPR Public Relations Joseph Molina
5850 Canoga Ave. Suite 300, (818) 992-4353
Woodland Hills 1367
7 Glyphix Advertising Larry Cohen
5950 Canoga Ave. Suite 120, (818) 704-3994
Woodland Hills 1367
8 Scott Public Relations Joy Scott
21201 Victory Blvd., president
Suite 215, (818) 610-0270
Canoga Park 1303
9 TV:10's John Moczulski
16255 Ventura Blvd., resident
Encino 1436 (818) 905-9571
10 Edge Communications Ken Greenberg
22287 Mulholland Highway, president
Suite 419, (818) 719-9292
Calabasas 1302
11 BBPR, Inc. Barbara Bishop
15303 Ventura Blvd., president
Sherman Oaks 1404 (310) 656-4668
12 Jackie Lapin Media Relations Jackie Lapin
31592 Foxfield Lane, (818) 707-1473
Westlake Village 1361
13 Neale Advertising Associates Ted Neale
10201 Riverside (818) 508-7003
Dr., Suite 200,
Toluca Lake 1602-2538
14 Ansoorian and Associates Art Ansoorian
17615 Kittridge St. (818) 881-1183
Van Nuys 91046
15 Jacob's Well Public Laurie Golden/Michael Golden
Relations and Advertising (818) 888-9337
4310 Pampas Road,
Woodland Hills 1364
16 TaylorMade Marketing Scott Taylor
18034 Ventura Blvd., (818) 344-6800
Suite 500,
Encino 1316
17 The David James Agency David Rodewald,
1712 Country Oaks Ln. Erin Rodewald
Thousand Oaks 1362 (805) 494-9508
18 DB&R Bruce Beck
250 N. Westlake Blvd., (805) 777-7971
Suite 200,
Westlake Village 1362
19 SAX Public Relations Robert Sax
13437 Ventura Blvd., (818) 905-7604
Suite 212,
Sherman Oaks 1423
NA--Not Available
Note: If firms had the same number of employees, they were ranked by
year founded. To the best of our knowledge, this information is
accurate as of press time. While every effort is made to ensure the
accuracy and the thoroughness of the list, omissions and typographical
errors sometimes occur. Please send corrections or additions on
company letterhead to the Research Department, San Fernando Valley
Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA
91367. [c] 2004 San Fernando Valley Business Journal. This list may
not be reprinted in whole or in part without prior permission from
the editor. Reprints are available from Reprint Management Services,
(800) 494-9051 ext. 130.