Advertising and public relations firms: greater San Fernando Valley firms ranked by number of...

EXECUTIVE SUMMARY

WHETHER with 100 employees or one, the Valley's advertising and public relations companies are representing a spectrum of industry leaders across various industries.

KSL Media, ValueClick and Inter/Media Advertising each have 80 or more employees, double

Winner and Associates, The Edison Group and other companies on the list may be smaller, but a look at their client list reveals that some of the top companies within their industries have gone to them seeking help. These smaller firms tend to specialize with one or two industries.

For instance, JMPR Public Relations works with a number of famous automakers, including Lamborghini. Meanwhile, Edge Communications works almost exclusively with high-tech companies and DB&R with real estate firms.

THE PACESETTER

KSL MEDIA

KSL Media is No. 1 in terms of employees of the Valley s advertising and public relations firms.

Many of its clients have recognizable names. Just a sampling: Countrywide Mortgage, K-Swiss, Jiffy Lube, Grey Goose Vodka.

Altogether, the 100-employee company brought in a staggering $400 million in billings in 2003, its executives say it's relationships that count.

"It's our associations with our clients, our personal relationships" that help the firm compete with rivals, said Anna Perales, office manager at KSL.

Another important aspect of the company enables them to stay ahead--diversification.

"That's one thing we pride ourselves on, that we can service any industry," Perales said.

Rank   Company                        Number of   2003 Billings
       * name                         Employees
       * address

   1   KSL Media                         100      $400 million
       16255 Ventura Blvd.,
       Encino 1436

   2   ValueClick                        90       $150 million
       4360 Park Terrace Dr.,                         (2004
       Westlake Village 1361                        guidance)

   3   Inter/Media Advertising           80       $250 million
       15760 Ventura Blvd.,
       First Floor,
       Encino 1436

   4   Winner & Associates               40            NA
       16501 Ventura Blvd.,
       Encino 1436

   5   The Edison Group                  20            NA
       16133 Ventura Blvd.,
       Suite 1210,
       Encino 1436

   6   JMPR Public Relations             18       $2.2 million
       5850 Canoga Ave. Suite 300,
       Woodland Hills 1367

   7   Glyphix Advertising               15       $1.1 million
       5950 Canoga Ave. Suite 120,
       Woodland Hills 1367

   8   Scott Public Relations            11            NA
       21201 Victory Blvd.,
       Suite 215,
       Canoga Park 1303

   9   TV:10's                           10            NA
       16255 Ventura Blvd.,
       Encino 1436

  10   Edge Communications                5            NA
       22287 Mulholland Highway,
       Suite 419,
       Calabasas 1302

  11   BBPR, Inc.                         4         $850,000
       15303 Ventura Blvd.,
       Sherman Oaks 1404

  12   Jackie Lapin Media Relations       4         $500,000
       31592 Foxfield Lane,
       Westlake Village 1361

  13   Neale Advertising Associates       3            NA
       10201 Riverside
       Dr., Suite 200,
       Toluca Lake 1602-2538

  14   Ansoorian and Associates           2            NA
       17615 Kittridge St.
       Van Nuys 91046

  15   Jacob's Well Public                2            NA
       Relations and Advertising
       4310 Pampas Road,
       Woodland Hills 1364

  16   TaylorMade Marketing               2            NA
       18034 Ventura Blvd.,
       Suite 500,
       Encino 1316

  17   The David James Agency             2            NA
       1712 Country Oaks Ln.
       Thousand Oaks 1362

  18   DB&R                               1         $175,000
       250 N. Westlake Blvd.,
       Suite 200,
       Westlake Village 1362

  19   SAX Public Relations               1            NA
       13437 Ventura Blvd.,
       Suite 212,
       Sherman Oaks 1423

Rank   Company                                Services Offered
       * name                                  (partial list)
       * address

   1   KSL Media                       full-service direct response,
       16255 Ventura Blvd.,             interactive, corporate trade
       Encino 1436                    promotions, research, planning,
                                                   buying

   2   ValueClick                        four different businesses,
       4360 Park Terrace Dr.,         overall they make and manage web
       Westlake Village 1361           advertising in e-mails, search
                                                  engines

   3   Inter/Media Advertising        full-service advertising agency
       15760 Ventura Blvd.,            and media buying organization
       First Floor,                   including media planning, buying
       Encino 1436                              and research

   4   Winner & Associates               strategic planning, crisis
       16501 Ventura Blvd.,           management, public relations and
       Encino 1436                       issues, image advertising

   5   The Edison Group                   public relations, public
       16133 Ventura Blvd.,             affairs, grassroots advocacy
       Suite 1210,
       Encino 1436

   6   JMPR Public Relations            automotive, transportation,
       5850 Canoga Ave. Suite 300,       travel and tourism public
       Woodland Hills 1367                       relations

   7   Glyphix Advertising              complete advertising, brand
       5950 Canoga Ave. Suite 120,    creation management, integrated
       Woodland Hills 1367                marketing, strategic and
                                             tactical execution

   8   Scott Public Relations         bylined articles, communication
       21201 Victory Blvd.,             audits, competitor analysis,
       Suite 215,                       conference/speaking events,
       Canoga Park 1303                      crisis management

   9   TV:10's                         sale of 10-second promotional
       16255 Ventura Blvd.,                and closed-caption TV
       Encino 1436                              commercials

  10   Edge Communications                strategic counsel, media
       22287 Mulholland Highway,            relations, writing,
       Suite 419,                       presentation/media training
       Calabasas 1302

  11   BBPR, Inc.                        marketing, communications,
       15303 Ventura Blvd.,           public affairs, media relations
       Sherman Oaks 1404

  12   Jackie Lapin Media Relations           media relations
       31592 Foxfield Lane,
       Westlake Village 1361

  13   Neale Advertising Associates    full-service bank advertising
       10201 Riverside                          specialists
       Dr., Suite 200,
       Toluca Lake 1602-2538

  14   Ansoorian and Associates        media relations, newsletters,
       17615 Kittridge St.                  collateral materials
       Van Nuys 91046

  15   Jacob's Well Public              public relations, marketing,
       Relations and Advertising                advertising
       4310 Pampas Road,
       Woodland Hills 1364

  16   TaylorMade Marketing                outbound call centers,
       18034 Ventura Blvd.,            e-commerce, public relations,
       Suite 500,                       copywriting, video and audio
       Encino 1316                          services for the web

  17   The David James Agency         public relations and marketing,
       1712 Country Oaks Ln.            communications services for
       Thousand Oaks 1362              technology start-up companies

  18   DB&R                            publicity, strategic planning,
       250 N. Westlake Blvd.,              platform, copyrighting
       Suite 200,
       Westlake Village 1362

  19   SAX Public Relations            communications strategy, media
       13437 Ventura Blvd.,                relations, publication
       Suite 212,
       Sherman Oaks 1423

Rank   Company                                    Clients
       * name                                  (partial list)
       * address

   1   KSL Media                       Countrywide Mortgage, K-Swiss,
       16255 Ventura Blvd.,            Jiffy Lube, Atlantis Resorts,
       Encino 1436                      Grey Goose Vodka, Quizno's,
                                                Sweet'N Low,

   2   ValueClick                        eBay, AT&T Wireless, AOL,
       4360 Park Terrace Dr.,             Best Buy, Barnes & Noble
       Westlake Village 1361

   3   Inter/Media Advertising          Ditech.com, U.S. Army, Auto
       15760 Ventura Blvd.,            Insurance Specialists, Vonage,
       First Floor,                       Prudent Choice, Natrol,
       Encino 1436                     Hollywood 48-hour Miracle Diet

   4   Winner & Associates              Southern California Edison,
       16501 Ventura Blvd.,             ExxonMobil, Resources Legacy
       Encino 1436                      Fund Foundation, California
                                           Nations Indian Gaming
                                                Association

   5   The Edison Group                 Fortune 500 companies, trade
       16133 Ventura Blvd.,              associations and nonprofit
       Suite 1210,                      organizations including 21st
       Encino 1436                      Century Insurance, WellPoint
                                              Health Networks

   6   JMPR Public Relations             Ducati, NHRA, Lamborghini,
       5850 Canoga Ave. Suite 300,      Petersen Automotive Museum,
       Woodland Hills 1367              Meguiar's Car Care Products,
                                        Galpin Ford, California Car
                                                 Care Cover

   7   Glyphix Advertising            21st Century Insurance, Digital
       5950 Canoga Ave. Suite 120,        Insight, Sandal Medical
       Woodland Hills 1367

   8   Scott Public Relations            AON Consulting, Cambridge
       21201 Victory Blvd.,           Integrated Services Group, Fair
       Suite 215,                       Isaac Corp., Meridian Health
       Canoga Park 1303                       Care Management

   9   TV:10's                            NBC, MSNBC, Golf Channel
       16255 Ventura Blvd.,
       Encino 1436

  10   Edge Communications                 CrownPeak Technology,
       22287 Mulholland Highway,            BroadSpire, Intermec
       Suite 419,                     Technologies, Userplane, Sounds
       Calabasas 1302                      in Silence, Emaillabs

  11   BBPR, Inc.                      St. John's Health Center, L.A.
       15303 Ventura Blvd.,             County Sanitation District,
       Sherman Oaks 1404                   Philippe The Original
                                        Restaurant, Domino's Pizza,
                                             San Antonio Winery

  12   Jackie Lapin Media Relations       Mazda, World Poker Tour,
       31592 Foxfield Lane,               Inter/Media Advertising,
       Westlake Village 1361               Commerce Casino, Lobos
                                               Entertainment

  13   Neale Advertising Associates     Tri Counties Bank in Chico,
       10201 Riverside                    Calif. with 46 branches
       Dr., Suite 200,
       Toluca Lake 1602-2538

  14   Ansoorian and Associates       Delphi Business Properties, AIR
       17615 Kittridge St.             Commercial Real Estate Assn.,
       Van Nuys 91046                 Troop Real Estate, Home Warranty
                                         Association of California

  15   Jacob's Well Public              Valley Industry and Commerce
       Relations and Advertising      Association, Soka University of
       4310 Pampas Road,               America, Calabasas, Hollywood
       Woodland Hills 1364                  Chamber of Commerce

  16   TaylorMade Marketing           Avid Technology, Key Code Media,
       18034 Ventura Blvd.,           Alliance Pro Media, Los Angeles
       Suite 500,                      Orthopaedic Hospital, TRW, Nas
       Encino 1316                       Insurance, Marketec, Inc.

  17   The David James Agency          Boingo Wireless, Ixia, Valere
       1712 Country Oaks Ln.            Power, Fulcrum Microsystems,
       Thousand Oaks 1362               MRV Communications, Semtech

  18   DB&R                            Cushman & Wakefield, Champion
       250 N. Westlake Blvd.,         Development, Greenberg Glusker,
       Suite 200,                     WWCOT and Kearny Real Estate Co.
       Westlake Village 1362

  19   SAX Public Relations             Jewish Family Service of Los
       13437 Ventura Blvd.,           Angeles, lifebiography.com, The
       Suite 212,                       Wright Co., Rick Rhodes and
       Sherman Oaks 1423                         Associates

Rank   Company                                   Profile
       * name                                * year founded
       * address                           * marketing contact
                                               * Web site

   1   KSL Media                                  1981
       16255 Ventura Blvd.,             Leslie Poliak, senior VP
       Encino 1436                            kslmedia.com

   2   ValueClick                                 1998
       4360 Park Terrace Dr.,                  Gary Fuges
       Westlake Village 1361                 valueclick.com

   3   Inter/Media Advertising                    1974
       15760 Ventura Blvd.,                 Robert B. Yallen
       First Floor,                    intermedia-advertising.com
       Encino 1436

   4   Winner & Associates                        1975
       16501 Ventura Blvd.,                   Lance Brisson
       Encino 1436                       winnerandassociates.com

   5   The Edison Group                           1996
       16133 Ventura Blvd.,                  Larry Krutchik
       Suite 1210,                           edisongroup.com
       Encino 1436

   6   JMPR Public Relations                      1977
       5850 Canoga Ave. Suite 300,            Joseph Molina
       Woodland Hills 1367               jmprpublicrelations.com

   7   Glyphix Advertising                        1995
       5950 Canoga Ave. Suite 120,             Larry Cohen
       Woodland Hills 1367                     glyphix.com

   8   Scott Public Relations                     1995
       21201 Victory Blvd.,                     Joy Scott
       Suite 215,                       scottpublicrelations.com
       Canoga Park 1303

   9   TV:10's                                    2004
       16255 Ventura Blvd.,                  John Moczulski
       Encino 1436                              tv10s.com

  10   Edge Communications                        1996
       22287 Mulholland Highway,             Sara Flint, VP
       Suite 419,                             edgepress.com
       Calabasas 1302

  11   BBPR, Inc.                                 1995
       15303 Ventura Blvd.,                  Dienna O'Kimpio
       Sherman Oaks 1404               barbara.bistap@bbprinc.com

  12   Jackie Lapin Media Relations               1998
       31592 Foxfield Lane,                   Jackie Lapin
       Westlake Village 1361          jackielapinmediarelations.com

  13   Neale Advertising Associates               1946
       10201 Riverside                    Melissa Neale Messer
       Dr., Suite 200,                      messerdesign.com
       Toluca Lake 1602-2538

  14   Ansoorian and Associates                   1970
       17615 Kittridge St.                    Art Ansoorian
       Van Nuys 91046                              NA

  15   Jacob's Well Public                        1984
       Relations and Advertising           L. Golden/Mi.Golden
       4310 Pampas Road,                           n/a
       Woodland Hills 1364

  16   TaylorMade Marketing                       2001
       18034 Ventura Blvd.,                   Scott Taylor
       Suite 500,                           tmcallcenter.com
       Encino 1316

  17   The David James Agency                     2003
       1712 Country Oaks Ln.                 David Rodewald
       Thousand Oaks 1362                 davidjamesagency.com

  18   DB&R                                       1990
       250 N. Westlake Blvd.,                  Bruce Beck
       Suite 200,                               dbrpr.oom
       Westlake Village 1362

  19   SAX Public Relations                       1998
       13437 Ventura Blvd.,                    Robert Sax
       Suite 212,                               saxpr.net
       Sherman Oaks 1423

Rank   Company                        Top Local Executive
       * name                         * name
       * address                      * title
                                      * phone

   1   KSL Media                      Hank Cohen
       16255 Ventura Blvd.,           president
       Encino 1436                    (818) 461-5900

   2   ValueClick                     James R. Zarley
       4360 Park Terrace Dr.,         (805) 575-4500
       Westlake Village 1361

   3   Inter/Media Advertising        Sydney Yallen
       15760 Ventura Blvd.,           chairman/CEO
       First Floor,                   (818) 995-1455
       Encino 1436

   4   Winner & Associates            Charles Winner
       16501 Ventura Blvd.,           (818) 385-1900
       Encino 1436

   5   The Edison Group               Larry Krutchik
       16133 Ventura Blvd.,           (818) 728-3355
       Suite 1210,
       Encino 1436

   6   JMPR Public Relations          Joseph Molina
       5850 Canoga Ave. Suite 300,    (818) 992-4353
       Woodland Hills 1367

   7   Glyphix Advertising            Larry Cohen
       5950 Canoga Ave. Suite 120,    (818) 704-3994
       Woodland Hills 1367

   8   Scott Public Relations         Joy Scott
       21201 Victory Blvd.,           president
       Suite 215,                     (818) 610-0270
       Canoga Park 1303

   9   TV:10's                        John Moczulski
       16255 Ventura Blvd.,           resident
       Encino 1436                    (818) 905-9571

  10   Edge Communications            Ken Greenberg
       22287 Mulholland Highway,      president
       Suite 419,                     (818) 719-9292
       Calabasas 1302

  11   BBPR, Inc.                     Barbara Bishop
       15303 Ventura Blvd.,           president
       Sherman Oaks 1404              (310) 656-4668

  12   Jackie Lapin Media Relations   Jackie Lapin
       31592 Foxfield Lane,           (818) 707-1473
       Westlake Village 1361

  13   Neale Advertising Associates   Ted Neale
       10201 Riverside                (818) 508-7003
       Dr., Suite 200,
       Toluca Lake 1602-2538

  14   Ansoorian and Associates       Art Ansoorian
       17615 Kittridge St.            (818) 881-1183
       Van Nuys 91046

  15   Jacob's Well Public            Laurie Golden/Michael Golden
       Relations and Advertising      (818) 888-9337
       4310 Pampas Road,
       Woodland Hills 1364

  16   TaylorMade Marketing           Scott Taylor
       18034 Ventura Blvd.,           (818) 344-6800
       Suite 500,
       Encino 1316

  17   The David James Agency         David Rodewald,
       1712 Country Oaks Ln.          Erin Rodewald
       Thousand Oaks 1362             (805) 494-9508

  18   DB&R                           Bruce Beck
       250 N. Westlake Blvd.,         (805) 777-7971
       Suite 200,
       Westlake Village 1362

  19   SAX Public Relations           Robert Sax
       13437 Ventura Blvd.,           (818) 905-7604
       Suite 212,
       Sherman Oaks 1423

NA--Not Available

Note: If firms had the same number of employees, they were ranked by
year founded. To the best of our knowledge, this information is
accurate as of press time. While every effort is made to ensure the
accuracy and the thoroughness of the list, omissions and typographical
errors sometimes occur. Please send corrections or additions on
company letterhead to the Research Department, San Fernando Valley
Business Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA
91367. [c] 2004 San Fernando Valley Business Journal. This list may
not be reprinted in whole or in part without prior permission from
the editor. Reprints are available from Reprint Management Services,
(800) 494-9051 ext. 130.