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Desire and sacrifice: Seeking Compliance in Designated Driver Talk

By Fitch, Kristine L
Publication: Western Journal of Communication
Date: Thursday, April 1 2004
HEADNOTE

Media campaigns introduced the term designated driver to United States discourse in an effort to persuade people to not drink and drive. This study explores implementation of the media campaign's objective in social interactions.

We describe cultural premises related to drinking and driving, facework issues in designated driver talk, and relational resources relevant to designating a driver. Although people routinely attempt to designate a driver, interpretations of the term often diverge from the goal of eliminating drunk driving. The findings emphasize that designated driver talk is constructed through interaction sequences, and that problematic issues around face threats and cultural assumptions about drinking and driving should be addressed.

My husband was the designated driver, as usual, returning from an out-of-town baseball game with one of his drinking buddies. He was pulled over, his blood alcohol tested just above the limit and he was arrested and jailed. Fair enough. But what about the ensuing expenses - thousands of dollars in fines and legal fees and the hike in our insurance1? My husband accepts responsibility, but shouldn't his friend offer some financial help? Letter to Randy Cohen's "The Ethicist" column, New York Times Magazine, August 10, 2003.

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