Two marketing firms join forces

In a revolutionary move for Valley marketing firms, two local businesses have collaborated to design and execute a multi-tiered awareness campaign for University of California, Riverside Palm Desert Graduate Center and the new UCR Desert Lyceum and Summit.

Spearheaded by local businesswoman,

Kate Spates of Image Marketing Concepts, who was retained by UCR Palm Desert to create a new image advertising campaign, the decision was made to include a second firm to provide assistance, which brought Furino/Greene Creative to the mix. "After our initial meeting with UCR Palm Desert, it was clear that they wanted to greatly expand their message and create a much-needed buzz about their programs and efforts," said Spates. "I thought it was a good opportunity to bring in additional resources, and contacted Stephanie Greene and the team at FGC." IMC is proud of their many collaborative efforts that have resulted in strategic solutions for a variety of clients.

Both company principals believe this might be a groundbreaking collaboration, which will result in the most effective and efficient use of the client's budget to achieve the goals. "There's a lot of friendly competition in the Valley in this industry, but this is the first time we've been approached to create a team effort," stated FGC's Stephanie Greene. "It's stimulating to work with another professional firm, combining ideas and strategies, to assist in taking a project to the next level for a client."