Do it Best Corp. introduced at its May Market, May 20-23 in Indianapolis, several new advertising, marketing and e-commerce programs intended to help the coop build more traffic, increase customer service and customer loyalty and establish local branding opportunities at members' stores.
Marketing initiatives making their debut at the market included a new national-identity advertising slogan; a custom, pre-packaged local advertising/marketing program; free Internet access for Do it Best members and their customers and a new Web-based service on the co-op's Web site, w