Keep Your Loyal Customers.

Loyalty programs are becoming a popular way for companies to maximize their marketing efforts. But is loyalty all it's cracked up to be? If you want a successful incentive program, you must understand the three top requirements.

Subscribe. Unsubscribe. Subscribe Unsubscribe. So goes the opt-in patterns of online visitors, begging the question: Can a Web site keep a customer for life? It's not impossible, but it is challenging.

In the digital world, devoid of human touch, consumer fickleness is a problem. What was exciting today turns boring tomorrow, making o