Capitalizing on its current advertising campaign, O'Doul's non-alcoholic brew unveiled three new television spots that calls O'Doul's "what beer drinkers drink when they're not drinking beer."
The spots, which broke in early October, utilize a new spokesperson, "Jim," to explain the concept of O'Doul's as a form of refreshment through his imagination.
In the first spot, Jim imagines himself blazing a path through the jungles of Malaysia. However, when offered an O'Doul's, it's clear the only hacking Jim is doing is on a golf course.
"War Hero" finds Jim