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New Belgium Brewing Co. launches TV ad campaign.(advertising)(Brief Article)

The New Belgium Brewing Company of Ft. Collins, CO, has launched a new TV ad campaign. The ads are now being shown in Arizona, and the company plans to expand them to key regions in 15 other states this Spring. The ads were shot in Hotchkiss and Paonia, Colorado, using a local man (found outside a bike shop in Boulder) as the lead actor. In the ads, he is shown peddling a rickety, vintage JC Higgins bicycle over scenic mountain passes. Marketing director Greg Owlsey said the ads are aimed at boosting consumer consciousness about the company and its beers. "While New Belgium and Fa

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