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`Plumbers Pride' targets contractors. (Industry News). (Rheem Manufacturing Co.'s Water...

MONTGOMERY, ALA. -- The Water Heater Division of the Rheem Manufacturing Co. has launched a marketing program through its wholesalers dedicated to the licensed plumbing contractor. Called "Plumbers Pride," the program seeks to bolster the professional image of the contractor, while offering trades people a range of marketing tools to help them make more money selling water heaters.

The Plumbers Pride campaign encompasses merchandising aids carrying the new theme: "Plumbers Pride: Doing It Right!" Several items available to contractors through Rheem/Ruud distributors in

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