eFoodSafety Cinnergen(TM) Ads Appear on A & E, the Biography Channel, and The Weather Channel.

Commercials Intended to Support Nationwide Retail Sales

SCOTTSDALE, Ariz. -- eFoodSafety.com, Inc. (OTCBB: EFSF, www.efoodsafety.com), a researcher and developer of nutraceutical and whole food products, is running commercials for its product Cinnergen(TM) on several cable channels, including

These ads, scheduled to run during regular station breaks, will include an overview of the product and its clinical trials, as well as information on where the product is currently sold. The fifteen- and thirty-second commercials will run one to two times per day, five days a week. In addition to these campaigns, the company's direct-response marketing campaign for Cinnergen, led by Respond2 Communications, is scheduled to launch at the end of March.

Cinnergen is a non-prescription, liquid whole food supplement that helps promote a healthy glucose metabolism by providing the body with nutrients essential for helping to normalize blood sugar. It has been clinically researched in a double-blind placebo controlled study and shown to be of benefit to individuals who need to balance blood sugar levels.

"We are pursuing several avenues to promote retail sales of Cinnergen, which is currently sold in national retail outlets, including GNC, RiteAid, and VitaminShoppe," says Patricia Gruden, CEO of eFoodSafety. "Our new commercials are intended to introduce the product and its benefits to a large audience and, perhaps most importantly, inform them of where the product is sold. We believe that this campaign, combined with the upcoming direct-response campaign for Cinnergen, will help increase brand recognition and consumer awareness of the product."

About eFoodSafety.com

eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. The company's Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin[TM] (formerly named Big Six Plus) - EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The OraPhyte[TM] product, which has been tested and shown to be effective at eradicating nematodes by the U.S. Department of Agriculture, is currently at three major universities with outstanding Agricultural Departments undergoing crop-specific research.