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xiNETix Inc. Signs Agreement With SUPERVALUInc.

Publication: Business Wire
Date: Friday, August 14 1998

POMPANO BEACH, Fla.--(BUSINESS WIRE)--Aug. 14, 1998--xiNETix, Inc. announced today that it has signed an agreement with SUPERVALU Inc. to offer loyalty program support services to retailers participating in SUPERVALU's Loyalty Marketing Program. Services to be provided include data collection and

management, electronic promotion support, data analysis, and electronic funds transfers.

"We are very excited about the opportunity to work with SUPERVALU," said Danilo Portal, President of xiNETix. "xiNETix loyalty programs are already successfully installed at a few independent retailers serviced by SUPERVALU. Our product is the only real-time network-based program in the industry offering a unique suite of promotion services to retailers."

SUPERVALU, headquartered in Eden Prairie, Minn., is the largest food distributor to supermarkets and the thirteenth largest food retailer in the nation. The company serves 4,600 supermarkets and more than 700 limited assortment food stores located throughout the nation. As a Fortune 500 company, SUPERVALU is known for its steady growth and consistent performance.

xiNETix, a privately-held company headquartered in Pompano Beach, Fla., is a leading-edge provider of customer specific marketing services to the grocery industry. xiNETix provides software and services to supermarkets for customer-specific promotions, detailed web based reporting, and integrated payment services through the use of an on-line network that interfaces with the point of sale system in the store.


    CONTACT: xiNETix, Inc., Pompano Beach
              Al Smith, Danny Portal or Lance Recker, 954/969-3000
              http://www.xiNETix.com


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