Desert Publications Acquires Sand to Sea Magazine;Sand to Sea to be Combined With Palm Springs...

PALM SPRINGS, Calif.--(BUSINESS WIRE)--March 2, 1999--Milton Jones, president of Desert Publications Inc., and publisher of Palm Springs Life magazine, and Gloria Greer, president and publisher of Sand to Sea magazine, today announced the consolidation of the two magazines by the acquisition of

Sand to Sea will be a special supplement of Palm Springs Life, June 1999 issue.

Greer will become a consulting executive editor of Palm Springs Life, and will continue her well-known, long-time reporting and commenting on the social, entertainment and cultural activities of all of Southern California and particularly the Coachella Valley where she has been a resident for many years.

Greer also will be editor of a new section in Palm Springs Life, "The Desert Charity Register," that will appear initially in the November 1999 issue. This section will be a definitive guide to all of the Coachella Valley's philanthropic organizations and related events.

Jones said, "Palm Springs Life's acquisition of Sand to Sea is another clear manifestation of our deep commitment to an in-depth coverage of the life style of all of Southern California, as well as the Coachella Valley, our main area of emphasis. Gloria and I have been good friends and competitors for many years, and it is wonderful to now have her as a part of our organization."

Greer said, "I am thrilled that Sand to Sea, founded by my mother over a quarter of a century ago, will now be a part of Palm Springs Life and have the benefits of Palm Springs Life's wonderful resources and staff. I also think it will be fun and exciting to work with Milt Jones, as well as with his Editor-in-Chief Stewart Weiner and the rest of the organization."

Greer, in addition to being the editor and publisher of Sand to Sea is entertainment editor of KMIR-TV, NBC's Palm Springs affiliate. For 30 years, Greer was a columnist and feature writer for the Press Enterprise newspaper of Riverside County. She also has been a columnist for Variety and Daily Variety, and has written for A.P., Newsweek News Service and Town and Country magazine. Greer has been honored with many awards for her journalism and her civic activities including Desert Press Woman of the Year.

In addition to Palm Springs Life, Desert Publications publishes the Desert Guide; The Public Record, an adjudicated weekly business newspaper; the Official Guide to Houston, and hotel in-room Guest Life publications in New Mexico, Monterey Bay, Houston and El Paso.

The company also operates The Jones Agency, a leading advertising, marketing and public relations firm, based in Palm Springs.