Business Editors
COMMOCK, N.Y.--(BUSINESS WIRE)--Oct. 11, 2000
AudioMonster Online, Inc. (OTCBB:AMMQ) which recently signed a merger agreement with Lockwave, Inc., announced today that Lockwave has moved into the next phase of business development - rapidly growing its customer
To achieve this objective, Lockwave has initiated a series of aggressive online marketing strategies that will include viral marketing and the development of strategic relationships.
Lockwave will use rich media to target the MP3 community with campaigns that go beyond the effectiveness of traditional banner advertising. These campaigns will revolve around viral marketing programs that track and measure the effectiveness of each campaign in real-time utilizing Lockwave's proprietary tracking technology.
Lockwave will also develop strategic relationships that will enable rapid growth and reduce expenses. In developing strategic relationships, Lockwave intends to offer a broader range of products and services to its customer base. Strategic partners will be invited to offer the Lockwave virtual storage solution to their user base and in some instances, benefit by offering their products and services to the Lockwave user base.
The virtual storage industry is expected to reach $8 billion within the next two years. In an attempt to capture market share, Lockwave will offer 100 megabytes of free virtual storage space for each member to store files in a single secure location. Users can globally access their files from any Internet connected computer. In addition, the Lockwave system provides users with the ability to share the files with any Internet user who has an e-mail address. The web based application is combined with an MP3/Radio player which allows users the ability to stream music files directly from their storage, hard drive, or any URL.
Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties including, without limitation, continued acceptance of the company's products, competition, new products and technological changes, intellectual property rights and other risks.