The Magma Group is Set to Launch the Nation'sLargest On-Campus Marketing Program!

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Aug. 9, 2000

The Magma Group today revealed the specifics of what will be the nation's largest on-campus marketing program for the upcoming 2000-2001 college season.

The specifics of the program are as follows:

-- Team Magma student organizations will raise funds for their student groups as well as automatically contribute to the make-a-wish foundation as compensation for their efforts.

-- Team Magma student groups will have the ability to utilize the newly designed TeamMagma.com web site to check the status of their accounts including viewing payment history and statements as well as comparisons with other student groups.

-- Participating student groups will have personal on-site visits by Magma Group traveling road teams who will train and assist on-campus marketing projects

-- Participating corporate sponsors will include eVite, Food.com, StudentCalls.com, SnagAJob.com, e24/7, and InfoBeat.

"We have all of the tools in place to make this school year our biggest ever for the Team Magma program, said Arron Saxe, the executive director of Team Magma. "We have had an overwhelming response from students across the country this summer reflecting the overall popularity of the Team Magma program within the college marketplace.

About The Magma Group, Inc.

Founded in 1996 and based in Boston, The Magma Group, Inc. (www.magmagroup.com) is a marketing services firm solely focused on assisting corporate America in reaching and influencing college students across America. The firm's unique marketing services platform includes the Team Magma 'student rep' network, a proprietary team of student organizations from over 700 colleges and universities nationwide that serves companies as a grassroots-channel into the college market. The firm assists top-tier companies including eBay, Lycos, eVite, and Food.com which utilize The Magma Group in efforts to increase use and awareness on campus through peer-to-peer, event, and Internet-based marketing programs.