eyestorm's Advertising Campaign Brings Work byEstablished Artists Into the Home.

Business Editors & Arts & Entertainment/Internet Writers

NEW YORK--(BUSINESS WIRE)--May 24, 2000

Spearheaded by BBH, The Advertising Reinforces eyestorm's

Strategy of Making Limited Edition Prints by Well-Known Artists

Accessible to Customers Through

of Sales Channels

eyestorm, a company dedicated to making buying art by famous names -- such as Damien Hirst and Andy Warhol -- a transparent and informative process, has launched its 4-million-pound advertising campaign in London and New York.

Bartle Bogle Hegarty ("BBH") has developed a poster campaign for the Internet-based company that brings modern and contemporary art into mainstream life by portraying it in everyday situations. One poster features a Damien Hirst limited edition print, which was produced specifically for eyestorm, hanging on the wall in an old lady's living room with the caption: "A retrospective look at Damien Hirst in Beryl's Front Room just above her Spider Plant."

"The advertising campaign, which is both eye-catching and fun, reinforces our strategy of making a direct connection between our artists and the public," says Don Smith, CEO of eyestorm. "Modern and contemporary art is becoming increasingly popular and through these advertisements we are hoping to reach those consumers who could find buying in art galleries an intimidating experience, yet would like to own a limited edition print by a well-known artist. Our Web site enables customers to make an informed decision through a wholly transparent process."

Another poster shows a Helmut Newton nude, taken from the "Cyberwoman" series that Newton created for his first Internet collection. It is seen hanging in a dentist's surgery partly obscured by the drill, with the caption: "Helmut Newton, A Private View, In Doctor Miller's surgery next to his drill."

"eyestorm is all about getting great art and photography into the mainstream and letting people know they can own originals and limited editions for themselves," says Russell Ramsey, Creative Group Head, Bartle Bogle Hegarty -- London. "The launch campaign locates some extraordinary pieces in ordinary places, like a dentist's surgery, and an old lady's front room. It tells the world you don't have to be a millionaire to own a real piece of Damien Hirst or Helmut Newton. Anyone can visit Eyestorm.com and buy on-line."

Starcom Motive Partnership handled the 4-million-pound multi-media planning and buying task for the campaign.

Notes to Editors:

eyestorm

Started in August 1999 with the Web site launched in December, eyestorm is a company dedicated to revolutionizing the way art is sold through enabling artist to reach a truly global market. It has its base of operations in the UK.

About BBH

Bartle Bogle Hegarty is responsible for Levi's pan-European advertising for the brand, including the 1985 commercial "Launderette" featuring Nick Kamen -- up to the more recent Sta-Prest campaign featuring "Flat Eric." Its other international clients include Johnnie Walker, Polaroid and Reebok.