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SocketPR Plugs In to Client Needs with Launch ofCreative Services Division.

Business Editors

ATLANTA--(BUSINESS WIRE)--March 7, 2000

Agency expands to full-service powerhouse with identity and brand

creation, graphic design and Weblicity offerings

Socket Public Relations, which delivers high-voltage PR services to high technology

and consumer-oriented companies, has upped its wattage with the addition of a Creative Services division. The new division offers creative consultation and design services integrated with Socket's role as PR counsel, strategist and press liaison.

Kim E. Marks, who most recently served as vice president of Creative Services at Ketchum/Crescent, has been named division director. Marks has more than a decade of award-winning creative management experience, spanning traditional graphic design as well as interactive and web-based media.

"With Kim's help, we're expanding our staff and activities to create a full-service agency capable of fulfilling all client needs," said SocketPR Principal Beverly McDonald. "This means in addition to our core PR activities, we can now provide the creative effort behind all types of client communications and visuals - from print to electronic - in-house."


Among SocketPR's new Creative Services:

--   Identity and brandsmithing, including creation of logos and
     taglines
--   Weblicity(TM), designed to maximize clients' web presence
--   Corporate/product brochures
--   Press kit packaging
--   Direct marketing, multimedia and advertising campaigns
--   Interactive presentations
--   Tradeshow promotions and booth development

SocketPR's unique Weblicity programs take company Web sites from "electronic billboard" status to interactive tools that meet business objectives. Weblicity includes Web site audits for content and navigability, analysis of competitor Web sites, online press kit and press room development, and complete Web site design/makeover services.

Weblicity also includes SocketPR's WireWare(TM) designed to increase the pick-up quotient of client news and information via online keyword searches and push news services.

Creative Services being offering by SocketPR are now available to its more than 30 clients nationwide. Other companies can select services on an a la carte basis to round out internally managed PR and marketing activities.

About Socket Public Relations

SocketPR ("Wired for Results") provides public relations and strategic marketing counsel to high-tech and consumer-oriented companies. Its associates have significant expertise in product positioning, editorial contact and placement, analyst relations, product rollouts and campaigns, consulting, media training, Internet services, speaking opportunities, press kit development, press tours and high-level marketing.

The agency has offices in Atlanta and Austin, Texas. For more information, call the Atlanta office at (770) 492-0373 or visit www.socketpr.com.

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