Progressive AE, of Grand Rapids, has announced that its 40th Anniversary Campaign placed second nationally in the promotional campaign category among architectural, engineering and construction firms at the 2004 Society of Marketing Professional Services (SMPS) Annual Marketing Communications Awards
The Progressive AE 40th Anniversary Campaign consisted of:
Placing the 40th anniversary logo on pre-printed letterhead.
Implementing a nine-month direct mail campaign pairing clients and community sponsors.
Strategically placing a full-page advertisement showing the firm's entire postcard campaign in a local business journal's issue highlighting West Michigan's architecture.
Partnering wipth a major client, Frederik Meijer Gardens & Sculpture Park, in underwriting the opening of The Dale Chihuly exhibit Color & Light: Chihuly at the Gardens as well as hosting a client appreciation party.
The annual SMPS Marketing Communications Awards recognize outstanding marketing pieces created by architectural, engineering, design, and construction firms.