Business Editors
SAN FRANCISCO--(BUSINESS WIRE)--Nov. 15, 2001
Largest Independent Storage Software Vendor to Leverage
Hill, Holliday/San Francisco's Creativity, Marketing Savvy
Hill, Holliday/San Francisco announced today that it has been selected by VERITAS
"We selected Hill, Holliday to increase awareness of VERITAS Software as a world-class brand that reflects VERITAS Software's leadership in the storage software industry," said Doug Roseborough, senior vice president marketing, VERITAS Software. "Hill, Holliday specializes in telling a sophisticated technology story that everyone can easily understand. As VERITAS Software continues to grow market share in the disaster recovery, enterprise data protection, storage virtualization and storage area management segments, it is imperative that we effectively communicate the business value of our storage software solutions."
The world's largest companies have invested in VERITAS' software solutions to build disaster recovery and high-availability systems and architectures. In addition, 86 percent of the Fortune 500 rely on VERITAS Software for data protection.
Information such as credit card and bank transactions, digital video content and business-critical documents generate volumes of data that must be stored and kept highly available. VERITAS Software's storage virtualization, data protection, clustering and replication software stores and manages data across a myriad of devices so customers can protect their information and remain open for business.
"As the leader in storage software management, VERITAS Software's potential for accelerated growth and continued market leadership is explosive," said Nancy Hill, president of Hill, Holliday/San Francisco. "Our goal is to help VERITAS Software effectively communicate the business benefits of its storage software on a global scale."
About Hill, Holliday
Hill, Holliday, owned by the Interpublic Group of Companies Inc. (NYSE:IPG) and headquartered in Boston with offices in San Francisco and New York City, is one of the top agencies in the nation, with current billings of approximately $1 billion. In 2001, Hill, Holliday was chosen as Adweek's Agency of the Year for New England, Marketing Computers' National Agency of the Year and BtoB Magazine's Best Full-Service Agency. Hill, Holliday has won every major award for advertising excellence and effectiveness and has among its roster of clients leading national and regional brands such as Cisco Systems, Sybase, John Hancock Financial, Priceline.com, FleetBoston Financial, Minolta, Verizon Wireless, Beringer Blass Wine Estates and Dunkin' Donuts. The agency has expertise in general advertising, strategic consulting, relationship marketing, database management, interactive, design, promotions and media planning and buying. Hill, Holliday can be found on the Web at www.hhcc.com.