META Group Launches First National Advertising Campaign; Aggressive ``META vs. Mega'' Ads to...

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--March 24, 2003

META Group, Inc. (Nasdaq: METG), a global leader in IT research and advisory services, today announced the launch of its new nationwide advertising campaign intended to build international awareness of its brand.

The print campaign launches today, March 24, and will appear in various technology and business publications, including InformationWeek, Business 2.0, CIO, and Forbes. The print campaign, as well as an aggressive online ad campaign, will continue during the course of the year.

"This initiative reflects META Group's solid industry reputation for delivering incisive research and practical advice -- both with a high level of customer attention," says META Group CEO and President, Fred Amoroso. "While many companies are in a constant state of reviewing ROI, the timing is right for META Group to confidently challenge the value and reputation of its larger competitors, and to highlight our position as a higher-value provider."

The Boston Group has been named agency-of-record, providing advertising development and media supervision to build brand awareness and international recognition for the IT research and advisory services company.

About META Group

META Group is a leading provider of information technology research, advisory services, and strategic consulting. Delivering objective and actionable guidance, META Group's experienced analysts and consultants are trusted advisors to IT and business executives around the world. Our unique collaborative models and dedicated customer service help clients be more efficient, effective, and timely in their use of IT to achieve their business goals. Visit metagroup.com for more details on our high-value approach.