Windstream Communications, Formerly Part of Alltel, Selects The Concept Farm as Agency of Record.

NEW YORK & LITTLE ROCK, Ark. -- Leading Marketing Communications Agency to Help Newly Established Voice, Broadband and Entertainment Services Company Launch and Build Leadership Positioning

The Concept Farm, a leading multiplatform marketing communications agency, today announced

that it will develop and roll out a comprehensive marketing communications program for Windstream Communications, a new company created through the spinoff of Alltel's landline business and merger with VALOR Communications Group. The innovative program, designed to help Windstream establish a market-leading position in voice, broadband and entertainment services focused on the rural U.S., will be delivered through a broad range of integrated marketing services, including advertising, direct marketing, events, promotions, sponsorships and guerilla marketing, across a full spectrum of new and traditional media.

"Launching a Fortune 500 company takes a special brand of partner that combines the full-service capabilities and deep experience of a large agency with the speed and agility of a creative shop to achieve ambitious goals at an aggressive pace," said Ron Proleika, Director, Marketing Communications, at Windstream Communications. "The Concept Farm is uniquely qualified in this way, bringing fresh strategic vision, creative perspective and practical insight to our partnership. They have distinguished themselves in every medium. Together, we will create a totally new communications resource, providing innovative wireline services and technology to business and residential customers in the rural U.S. footprint."

The Concept Farm will leverage its state-of-the-art, in-house broadcast production and post-production facilities to create brand-building content across a variety of media quickly and cost-effectively. The New York-based agency is recognized for developing groundbreaking, high-impact initiatives, including highly acclaimed campaigns for ESPN, effective branding and retail communications for The Bank of New York, record-breaking internet marketing programs for best-selling author James Patterson and the Emmy(R) Award winning cable television series "Cool in Your Code" that is a breakthrough "infotainment" grassroots platform for The Bank of New York.

"It's not often that you get the opportunity to launch and help grow a company of this size and importance," Blake Olson, Partner, The Concept Farm, said. "The last thing that consumers need is another big company that has changed its name. That's why we are working with Windstream to deliver a local communications resource that is helpful, fairly-priced and entertaining. The fact that The Concept Farm excels in all media allows Windstream to be extremely flexible in all phases of the company's roll-out."

About Windstream Communications

After separating from Alltel and merging with VALOR Communications Group, Windstream Communications will provide voice, broadband and entertainment services to customers in 16 states. The company will have approximately 3.4 million access lines and about $3.4 billion in annual revenues.

About The Concept Farm

Established by advertising, marketing and branding industry veterans in 1999, The Concept Farm specializes in multiplatform brand content creation for leading companies, institutions and personalities. The award-winning agency, based in New York, brings together unique creative talents, strategic thinking, customer insights and a passion for service excellence to create and produce highly impactful, imaginative, cross-platform, content-driven programs that build brands and enrich customer experiences. More information about the firm is available at www.conceptfarm.com