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Intellidyn Names Tom Brady as Client Services Channel Manager to Oversee Client Production;...

BOSTON -- Intellidyn(TM) Corporation (www.intellidyn.com), an award-winning analytics firm leveraging the nation's credit, demographic, transactional and behavioral marketing data today announced the appointment of Tom Brady to the newly-created position of Client Services Channel Manager.

In that role, Brady will oversee Intellidyn's full-service printing, mail house, lettershop, call center and web direct marketing campaign production services for clients.

Brady says, "I come from the client side and am especially excited to join Intellidyn because I can appreciate the unique scope of Intellidyn's highly-sophisticated, analytics-driven direct marketing capabilities. My long-term management experience enables me to provide Intellidyn clients with the best possible options to enhance the speed, efficiency and quality of production services, to help them get the best possible return on each campaign."

Tom Brady has more than 20 years experience in buying front-line marketing services and products. Prior to joining Intellidyn, Brady worked for Dow Jones & Company where he was production manager for private equity and venture capital products, and was responsible for the production and delivery of a dozen print and online publications, as well as the out-sourced execution of direct marketing campaigns for many of the company's products. Earlier he served as Director of Media Products for the COMDEX computer trade show family where he oversaw large-scale publishing of advertising-supported products.

Intellidyn CEO and President, Peter Harvey, said, "Intellidyn is intensely-focused on client satisfaction and delivering consistently high campaign performance is imperative. We are pleased to welcome Tom Brady to our growing team of direct marketing experts. He is a seasoned industry veteran with more than 20 years of experience in buying front-line marketing services and products for clients. His task is to provide the power to execute the plans and strategies developed for our clients using mail houses, print shops, call centers and other resources to help Intellidyn clients maximize the value of each campaign."

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation's most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, "atomic" level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, collections, insurance, lending, member/donor, travel, wireless and other industries utilize Intellidyn's data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.

Intellidyn is a registered trademark of Intellidyn Corporation. All other trademarks mentioned herein are property of their respective companies.

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