MARBLEHEAD, Mass. -- HealthLeaders Media (www.healthleadersmedia.com), a multimedia company dedicated to meeting the business information needs of more than 100,000 healthcare executives nationwide, has announced the Call for Entries for the 2007 HealthLeaders Media Marketing Awards.
* Best branding campaign
* Best service-line campaign
* Best direct-to-consumer campaign
* Best campaign marketing to physicians
* Best internal communications campaign
* Best marketing quality campaign
Plus, there will be one overall award for the best integrated marketing campaign!
Entries will be judged on:
* Overall quality and look
* Overall creativity
* How well they convey their messages and reach their intended audiences
* How well they meet their intended marketing objectives
Winners will be featured in an upcoming issue of HealthLeaders magazine. Plus, several will be among the panelists at the HealthLeaders Media Marketing Awards Event in New York City at The Hilton New York on November 9, 2007.
The event will feature keynote speaker, Rhoda Weiss, CEO and chair of the Public Relations Society of America and founding president of the Society for Healthcare Strategy and Market Development. There will also be a roundtable discussion, which will feature lessons learned from several different-sized organizations and will offer the opportunity for questions and discussion.
"We're thrilled to offer healthcare marketing professionals the chance to network with their peers and show off the campaigns they worked so hard on," says Michele Wilson, Executive Editor of the Hospital Marketing division of HealthLeaders Media. "Plus, they can come away from the event with ideas to for future campaigns."
The entry deadline for HealthLeaders Media's 2007 Marketing Awards is June 30, 2007. Entries may be submitted online at www.healthleadersmarketingawards.com.
About HealthLeaders Media
HealthLeaders Media (www.healthleadersmedia.com) is a leading multimedia company dedicated to meeting the business information needs of more than 100,000 healthcare executives and key decision makers nationwide. As an integrated media company, HealthLeaders Media consists of the monthly HealthLeaders magazine, as well as four publications dedicated to hospital marketers: Healthcare Strategic Management, Healthcare Marketing Advisor, Healthcare Advertising Review, and Profiles in Healthcare Communications. Advertising vehicles include print ads, online sponsorships, banner ads, e-mails, Web casts, audioconferences, roundtables, and custom publishing products.