Reinvigorating on-Trade Sales 2007 Alcoholic Drinks Report out Now.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c68963) has announced the addition of "Reinvigorating On-Trade Sales 2007" to their offering.

Reinvigorating On-Trade Sales 2007 shows how, despite some recent tough times in this part of the

alcoholic drinks market, there are significant opportunities for those able to develop targeted new products and invest in relevant point-of-sale marketing campaigns. On-trade occasions can be developed that are more in keeping with today's growing demographic groups and mass market lifestyles.

Scope of this title:

* Countries covered: France, Germany, Italy, The Netherlands, Spain, Sweden, the UK and the US.

* Product categories covered: beer, cider, flavoured alcoholic beverages, spirits and wine.

* A unique survey of the decision-making criteria for purchasing alcoholic drinks in the on-trade vs. the off-trade (5,000 consumers during June 2006).

* Insightful analysis of consumer attitudes and behaviours driving change in the on-trade.

Highlights of this title:

* The major on-trade trends show that people are going out more frequently but they are consuming less per visit; such that on-trade volumes are growing, albeit slowly. However, premiumization is driving value sales - particularly in spirits - and there are important lessons for all players to learn from this trend.

* Surprisingly, consumers are less brand conscious in the on-trade than the off-trade. Partly this is to do with the fact that experimenting with new products is more likely to involve trying unknown brands and partly to do with the fact that the very social nature of the on-trade gives rise to new behaviour because of word-of-mouth recommendations.

* Point-of-sale marketing activity can be reinvigorated with innovative campaigns. Learn the power of such concepts as relaxed drinking, mentoring and customer education. These have all been tried and tested in specific countries and markets and are now ripe for you to adopt in your marketing strategy.

Reasons to order your copy:

* Consumer data - Understand the reasons for purchasing in the on-trade, by country and demographic group.

* Demographic consumption analysis - Spot the growth segments that are changing the on-trade.

* Actionable recommendations - Prioritize product, price and point-of-sale activities.

Chapter 1.
Executive summary

Chapter 2.
The future decoded

Chapter 3.
Action points

Chapter 4.
Appendix

List of Tables

List of Figures

For more information visit http://www.researchandmarkets.com/reports/c68963

Source: Datamonitor