Forrester Says Loyalty Matrix is ''Best for Retailers...That Need Expert Customer...

SAN FRANCISCO -- Forrester Research Group singles out Loyalty Matrix as "best for retailers...that need expert customer data analysis." The San Francisco-based Software-as-a-Service firm (SaaS) specializing in Customer Intelligence, is recognized by Forrester Research Group as a leader

In their October 4 publication, "Best Practices: Getting Retailers Started with a Loyalty Program," Forrester highlights the need for revamped loyalty programs within the retail industry to overcome the constraints of an unprecedented price driven environment. Most retail loyalty programs offer nearly identical sales and discount marketing tactics, making it difficult for consumers to differentiate one program from another. Forrester suggests retail loyalty programs need to dive into specialized analysis of customer data and find ways to connect emotively with the customer experience. However, effectively implementing a loyalty program requires expertise beyond most retailers' internal resources. Forrester concludes that retailers will execute and maintain the most successful loyalty efforts by utilizing firms like Loyalty Matrix which specialize in providing Customer Intelligence.

"In comparison to many vendors, Loyalty Matrix solely focuses on unlocking the value from customer data to drive better marketing programs. Our analysis is efficient and repeatable, and we distribute data driven insights across the organization. That's why retailers like to work with us," said Michael Fassnacht, President and CEO of Loyalty Matrix.

The SaaS approach perfectly suits the retail industry's customer intelligence requirements because it takes away the burden of software deployment, and very rapidly shows analytical results in a business context -- making them immediately actionable. This also builds a repeatable process framework so that retailers can continuously feed the customer intelligence models with new customer data and pursue new investigations in small, simple steps.

About Loyalty Matrix: Loyalty Matrix is a leading Software-as-a-Service (SaaS) provider of customer intelligence solutions based on sophisticated data analysis and market research. Loyalty Matrix helps clients develop marketing insights that are immediately actionable to improve customer loyalty. Founded in September 2001, Loyalty Matrix is dedicated to helping companies increase profits through improved customer retention.

About Forrester Research: Forrester Research (Nasdaq:FORR) is an independent technology and market research company that provides trusted, pragmatic, and forward-thinking advice about technology's impact on business and consumers.

www.forrester.com