Olympic Efforts in Public Relations.

In the days leading up to the 1996 Olympics in Atlanta, drycleaners along the torchbearers' route had the opportunity to provide fabricare services to the entourage that meandered throughout the country on its way to ignite the Olympic flame.

For drycleaners who participated, this challenge became a full-fledged public-relations opportunity that sparked national and regional interest. Each participating fabricare expert earned lots of prestige and credibility, having been "chosen" to provide a vital service to the Olympic group.

While effective, this public-