FEATURE/Everyone's a winner in Sure Fit's ugly couch contest!

NEW YORK--(BUSINESS WIRE FEATURES)--April 24, 1995--Fieldcrest Cannon Sure Fit Inc. -- It is said that a picture is worth a thousand words. Now, a picture of your ugly couch may be worth a brand new $2,000 sofa!

"The Sure Fit slipcover division of Fieldcrest Cannon is sponsoring the Ugly Couch

According to Toscanini, "This is a perfect opportunity for people to recycle their ugly couch and help the less fortunate at the same time." For every entry received Sure Fit will donate one dollar to HELP and Furnish-A-Future. HELP is the nation's largest provider of housing for the homeless. Furnish-A-Future is an organization that helps to furnish the homes of families and individuals who are moving out of the shelters into permanent housing.

No purchase is necessary -- just send Sure Fit a color photo and a written description of your ugly sofa and why you would like to cover it. First place winner will receive a new couch f his or her choice worth up to $2000. There are dozens of runner up prizes featuring Fieldcrest Cannon Sure Fit Slipcovers and accessories. "Ready made slipcovers are the most economical and fashionable way to make over your ugly couch," says Toscanini.

All entries must be received by June 30, 1995. Winners will be notified by mail and phone. Send your entry to: Lee Barry, Sure Fit, 58 West 40th Street, 2nd floor, New York, NY, 10018.

EDITOR'S NOTE:

Photos, Interviews, full press kits, product for demonstrations and professional T.V. demonstrators are available.

CONTACT: Sure Fit, New York

Liana Toscanini, 212/869-6633