AllAdvantage.com Introduces New Viewbar forMembers.

Business Editors/High Tech Writers

HAYWARD, Calif.--(BUSINESS WIRE)--Feb. 28, 2000

Rich-Media-Enabled Viewbar Offers New Sponsorship Opportunities

For Advertisers; New Entertainment, Shopping & Surfing Benefits For

Consumers

Furthering its proprietary Viewbar(TM) online communication technology, AllAdvantage.com announced today the release of its new, quick links Viewbar(TM) communications window. The new Viewbar offers advertisers new sponsorship opportunities and rich media capabilities for reaching AllAdvantage.com's opt-in members. AllAdvantage.com members are now able to take advantage of enhanced browsing tools and an array of shopping and entertainment options.

The new Viewbar(TM) communication window is available for download in Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Japan, the Netherlands, New Zealand, Portugal, Spain, Sweden, Switzerland, the United Kingdom and the United States.

The Viewbar(TM) window is a two-way communication device about one-inch tall that AllAdvantage.com members install on their computer screens and utilize while they browse the Internet. Fully rich-media-enabled, the new Viewbar now empowers advertisers to deliver meaningful, targeted communication, reaching AllAdvantage.com's Viewbar users with rich advertising and content anywhere on the Internet.

In addition, the new Viewbar offers advertisers prominent branding space via the sponsored quick links, that connect AllAdvantage.com's members directly to sponsors' Web sites, generating new and repeat traffic. Current sponsors include AutoTrader.com, Cars.com, Vidnet.com, a subsidiary of Entertainment Blvd, and Weather.com, in particular.

Users of the new Viewbar can now also access search engines directly from their desktops. Excite and LookSmart are among these new function sponsors.

"The Internet is enabling companies to reach potential customers in ways that were never before possible, and the Viewbar is the next step," said Valerie LeBan, Online Marketing Manager, Cars.com. "Through this new technology, we can be certain we are reaching consumers who care about what we have to offer."

About AllAdvantage.com

AllAdvantage is a leading Internet infomediary, with 6 million people registered to receive its service. AllAdvantage.com is re-defining the way consumers and advertisers communicate and do business through its proprietary Viewbar(TM) communications window. The company creates value for its members by giving them the means to profit from their online personal data while maintaining their privacy, and to obtain discounts and special deals on sponsored products and services. This allows AllAdvantage.com to offer advertisers a channel for delivering advertising, direct marketing messages, electronic commerce, and digital products to members. The AllAdvantage.com Viewbar(TM) window, which can be downloaded free of charge on the World Wide Web, is currently available in 18 countries. For more information, visit www.alladvantage.com

About the New Viewbar(TM) Communication Window

The new, quick links Viewbar(TM) window offers users enhanced browsing tools and an array of shopping and entertainment options. It cuts through a crowded Internet landscape and helps members access the information they want when they want it. Enhanced features include:

-    instant search - using the Viewbar's built-in search/URL window
     members are able to find information, services and products and
     jump directly to search-engine results.

-    quick links - organized around the core member interest
     categories of Shopping, News, Finance, Entertainment, Travel,
     Sports and Tech, sponsored quick links connect members directly
     to some of the Web's best information and entertainment content
     with a single click.

A demo of the new, quick links Viewbar(TM) window, is available at: http://www.alladvantage.com/newviewbar