Bodenmann to head syndicators association.(Allison Bodenmann)

Syndicated Network Television Association will launch with $1 million-plus budget

Syndicators unveiled their plan last week for a new trade group to better represent their advertiser sales efforts to the ad-buying community.

Allison Bodenmann was named president of the Syndicated Network Television Association (SNTA), the new-and-improved successor trade group to the Advertiser Syndicated Television Association (ASTA).

According to Dick Robertson, president, Warner Bros. Domestic Television Distribution, who led the nine-month effort to form SNTA, the or