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The third edition of the Association of National Advertisers' Web Site Management and Internet Advertising Trends survey reports on the feedback of 189 member companies (firms range from IBM to Netscape and Intel) relating to current Web site management issues and Internet advertising.

According to participating marketing professionals, the leading objective of sites is to provide product/service information, followed closely by building brand awareness. Other findings relating to effective site operations include an increase in the use of e-commerce, as well as a slig

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