ADVERTISING ROUND TABLE.(Industry Trend or Event)

An Internet World roundtable discussion of recent developments in online advertising and where the industry is headed, is presented. In its relatively short history, the online advertising industry has matured quickly. These days, the online campaign is now a single piece within a much larger mix of ad buys. As the technology for the delivery of advertising to the Web improves, and as advertisers begin to take advantage of the ability to send highly personalized and highly targeted messages to consumers, the implications for individual privacy will come under great scrutiny.

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