Procuri Signs Large Dutch Advertising Agency Kobalt.

ATLANTA -- Netherlands based Kobalt Taps Procuri TotalSource in a Strategic Company Initiative to Formalize its Sourcing Processes and Improve Business Results

Procuri, the On Demand supply management solutions provider, today announced that Kobalt, one of the largest media agencies in

"Innovation plays an important role in several aspects of advertising, including purchasing and sourcing. Kobalt has been looking at the rapid, strategic developments in supply management and we want to combine Procuri's best-in-class, On Demand strategic sourcing technology with our extensive experience in graphic media in order to optimize and align sourcing decisions with strategic business objectives," said Marc Stubbe, Kobalt's CEO.

Kobalt expects to receive many benefits from using Procuri TotalSource, including a more efficient sourcing process, better insight into purchasing decisions and the ability to select the best suppliers in terms of both price and service. Kobalt will initially use the solution to negotiate graphic media services, with plans to have all media suppliers' information compiled in the solution. The company is also evaluating other types of spend to strategically source, such as TV and radio air time.

In addition to delivering value to Kobalt, the company sees great advantages for its suppliers by providing a simple process for submitting proposals online, which can be immediately evaluated. Kobalt selected Procuri after an extensive market evaluation because of its comprehensive functionality, professional expertise and support, and its innovative approach to On Demand strategic sourcing.

"With over 350 customers worldwide, Procuri is excited to have Kobalt join its list of market leading customers. The strategic importance of managing an effective and efficient supply chain has never been higher. With Procuri TotalSource, Kobalt will be able to strengthen supplier relationships, make better buying decisions and improve business results," said Mark F. Morel, Procuri's president and CEO.

About Kobalt

Kobalt is the media agency by advertisers for advertisers. Kobalt helps its advertisers to sell more powerful brands and increase their sales through the use of media. Its most important focus is the result of their advertising clients. Kobalt is the most complete media agency in The Netherlands and is only one to have a separate department for graphic media. Furthermore the company offers media services of all sorts and types, including the development of interactive concepts, media planning, purchasing, and research. Kobalt employs approximately 225 people. 2005 sales were EUR 542 million.

About Procuri Inc.

Procuri leads the On Demand Supply Management industry with more than 350 customers of all sizes, industries, geographies and spend categories. Customers include Eastman Kodak, ITT Industries, KLM Royal Dutch Airlines, The McGraw-Hill Companies, Newell Rubbermaid, Sun Microsystems and Toyota Motor Sales. Procuri's On Demand solutions for spend analysis, supplier management, strategic sourcing, contract management and compliance are comprehensive, cost effective and instantly available. For more information, call 1-877-360-1600 or visit www.procuri.com.

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