How Do I Improve Marketing with Giveaways?

* From Date: Friday, February 9 2007

It's a paradox: The more you give away, the more you make and the more economical your marketing program is. This paradox is true because, in general, the best advertisement for a product is the product or service itself.

Experiment with ways to give prospects an opportunity

to sample your wares or experience your service. Doing so cuts out a lot of expensive marketing by giving your prospects the real thing instead of having to spend your time and money trying to tell them about it.

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