Product Promotion

One of the most difficult challenges for writers (and I’m speaking from first-hand experience here) is mastering the art of promotion.

During tumultuos times it is essential to stay focused on the big picture. Currently, the big picture is the bottom line. You don't have to be busier to make a profit...

I remember not long ago when every restaurant in town was busy. No matter where we went on a weekend it was almost guaranteed we'd have to wait in line. Other businesses were...

If you’re a PR professional reading this, feel free to pitch, call and e-mail. Just consider when you’re doing it and why.

Interior commercial design

My series of posts about online promotion covers the marketing steps for promoting a program. However, one of the critical elements is the actual copy that must be written for all the steps....

The final tactic we used to attract people to our Law of Action program is this: we answered their questions! As mentioned, we did a free teleseminar as a lead generator. The system...

In part one of my Online Promotion Tips Report, I revealed how we got 1,000 people to register for a free teleclass. All our efforts were directed to getting people into our 4...

Call me wrong, call me an idiot, say what you want. That’s fair game with blogs and bloggers. But I need to make sure that someone isn’t using my name to promote a...

In my previous report about the online promotion we did for our Law of Action program, I forgot to include an important one...online media releases.

Last month I wrote a series of of posts demonstrating how we were using the Internet to promote a 4 week program...The Law of Action. It's time to follow up on those tips...

No matter how tough it seems, you can't give up when the going gets tough. The first thing you think of is cutting costs by downsizing portions, quality or staff. Don't get caught...

Use a survey to find out your prospects' pain and promote your solution.

Online promotion with Twitter? Isn't that a microblogging site? Aren't you limited to only 140 characters? How can you promote anything with only 140 characters?...

Online promotion means using all available resources online.

Promoting your products and services involves more than the Internet. Of course the Internet is one of the most powerful ways to promote anything, but sometimes you have to go offline.

Promoting your product, service, book, cause, teleseminar -- whatever it is -- takes ongoing work and using multiple channels.

Recently I stumbled upon MOO MiniCards, by way of a Google alert for "blog business" which took me to a blog called Velveteen Mind.

As the Executive Director for the Minnesota Inventor’s Congress, Deb Hess is a veteran in the field of invention education and assistance. She has extensive experience as an advisor for inventors across the...