Media Morph: Filling up empty domains.(Digital)(Brief article)

Byline: abbey klaassen

The issue: "Domain parking'' has long been a dirty phrase in the web-marketing industry. Companies buy up commonly misspelled or generic domains, fill them with cost-per-click text ads from Google or Yahoo and hope consumers end up there ready to click on the ads. While it's a brilliantly high-margin business, it can be incredibly frustrating for consumers.

The new twist: Marchex, a Seattle company that holds a variety of online assets, including 200,000 domains, is trying to fill more than half of them with directory-style content tha