Independent supplier Academy Entertainment, concerned over some distributors' reluctance to promote its product because of Academy's affiliation with Artec Distributing, plans to take its message directly to retailers.
Both Academy and Artec are owned by Artec president Marty Gold.
Academy VP of sales David Bixler says the supplier has doubled its outside sales staff and plans to increase its telemarketing division.
"If we see that our product is not being supported by traditional two-step distribution, Academy will do everything it can to reach t