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Atlas shoulders VOD advertising.(upfront: LATEST NEWS AND INSIGHT)(video-on-demand)(Brief...

Publication: CED
Date: Friday, July 1 2005

Atlas is bringing its Internet-advertising pedigree to the world of video-on-demand. Atlas, a division of AQuantive Inc., already works with hundreds of media buyers in the Internet advertising arena, but is complementing those efforts with an on-demand division.

The company has repurposed its Internet ad-delivery system for VOD. Its Web-based service handles about 70 billion to 80 billion advertisements per month via agreements with agencies such as Omnicom Group and Inter Public Group, and direct advertisers such as Vonage and Kraft Foods.

Atlas' VOD platf

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