When the Internet first started giving companies an opportunity to get their messages out to the masses, many didn't know how to use it. Their Web sites were basically one-page advertisements or electronic fliers, says OmniPilot chief operating officer Chad Roll.
Fort Lauderdale-based OmniPilot makes software that enables companies to create and customize their Web sites, add date-sensitive material, send and manage e-mail marketing lists, generate reports from those lists and build a current and prospective customer database out of the information culled.
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