Global online ad revenue seen hitting US$28b in 5 years, BUSINESS TIMES

Business Times (Malaysia)

07-18-2000

WORLDWIDE online advertising revenue is expected to hit US$28 billion
(US$1 = RM3.80) in five years from only US$4.3 billion last year, but the
majority of companies that market globally will be ill-prepared to leverage
the Internet to communicate with consumers worldwide, global authority
on Internet commerce Jupiter Communications Inc. said.

In a press release posted over its website, Jupiter said nearly 6 per
cent of all global advertising revenue is expected to be made on the Web.

This