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Special Supplement: Self-service - A Question Of Identity - The Way To Enhance A Service Is Not...

Designing and developing innovative business solutions is about more than just incorporating innovative technology. In the case of consumer-facing solutions, it is about carefully balancing emerging innovative technologies with general consumer trends, and the overall value added by the new innovation.

Paul Race, innovation marketing manager at NCR Financial Solutions Division, in Dundee, says: "We look for consumer trends and then build a vision for the future and then build technology to fit the vision.

"Our methodology determines the various risks and iss

In addition, make sure to read these articles:

  • Long Island Marketing Briefs October 3, 2003
    • Devices that allow people to fast forward through TV commercials could be widespread within years, posing a significant threat to TV advertising, according to a ......
  • Crisis in Advertising?
    • Crisis in Advertising? The word "crisis" (Stewart 1992) may be too strong to describe the current situation in the advertising industry, but no one can ......
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    • ARE TELCOS IN OUR FUTURE? MOST predictions about direct marketing in the 1990s have overlooked an imprtant new set of players, the telephone companies. The ......
  • Do you believe?
    • This month's cover story charts the comeback of EDGE, a technology which has emerged blinking into the glare of industry scrutiny once more as UMTS ......
  • The New Client
    • We've all heard industry pundits talk about how the face of business is changing. Some call it the "new economy." Regardless of its name, make ......
  • How to Manage Long-Term Leads
    • For most salespeople few things beat the thrill of the quick "yes" that comes with an easy deal. But if your reps too often chase ......
  • instant promotion
    • The instant gratification provided by Polaroid pictures makes them perfectly suited for promotions.
  • Debra Goldman's Postscript: Running in Place
    • The book's big news is that soon, there will be no future, and no past. Just a present. Time and distance are collapsing; action and ......
  • Watching...
    • Suggesting an alternative to the natural pleasures of instant gratification, this understated tale promotes the virtue of waiting to see what happens. One day, a ......
  • Publicis Plays Washington Lottery's Scratch Game
    • Instant gratification is the name of the game in a campaign by Publicis in the West for the Washington State Lottery.
  • THE 6-DAY BODY MAKEOVER
    • Many diet and exercise experts rail against the culture's desire for instant gratification, reasoning that weight gained over years cannot be lost in days. But ......
  • Survey finds U.S. children spend $10 billion on...
    • Children in the United States spend a total of around $l0 billion on food each year, according to research firm Mintel. Children in the pre-teen ......
  • Venues Need To Heed The Need For Speed
    • Instant gratification is in. Long lines and slow service just don't cut it.
  • Eschewing instant gratification
    • We live in a culture that expects and demands instant gratification. Whether you are a consumer who wants information from the Web or access to ......
  • Life Stress = Eat Now
    • A new study on American health and well-being conducted by Landis Strategy & Innovation reveals a strong correlation between everyday life stress and consumers' increased ......
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    • But Diane Politi, online advertising sales manager for the Orlando (Fla.) Sentinel, wouldn't have it any other way. Here's how her Web sites are succeeding.
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