Choosing the right list manager. (includes related article on pricing and revenue projections)

Choosing the right list manager It is late Friday afternoon and you are wrapping up your week, contemplating what the next week will be like, when you answer that inevitable last minute Friday phone call. Without introduction, a voice on the other end says simply, "Your list management organization is renting your lists without your knowledge. Check their billing on the ABC company."

On Monday you investigate and find the allegation to be true. You now have a serious problem on your hands. Maybe a short time ago you were involved as an advocate in the decision to put y